Why Seoul ADEX 2019?

With nuclear saber-rattling to the north and presidents Moon and Trump pursuing a peaceful dialogue there, the next Seoul ADEX is uniquely framed with extra urgency and intrigue.


Driving the discussion, defense budget increases largely aimed at countering Kim Jong Un’s nuclear programs are spiking supplier interest in the show. For the second year in a row, South Korea’s defense budget has topped KRW40 trillion. The increase to 46.7 trillion won ($41.6 billion) for 2019 is an increase of 8.2%, making it the second largest year-on-year increase since 2008. Projects in development such as the U.S.-operated “Kill Chain” pre-emptive attack system, Ballistic Early Warning Radar and the Surface-to-Surface Missile Improvement Plan are expected to receive sizable increases in funding.

Beyond the preoccupation with North Korea and uncertainty about the political direction of its presidency, there's a lot more on the radar at Seoul ADEX 2019. The show will build on its well-earned reputation to present a vital and growing international aerospace event that addresses the full scope of commercial, military and space interests. The 2017 edition hosted some 405 exhibitors from 33 nations whose products and services, including 71 aircraft on the static, attracted more than 85,000 professional visitors, including 77 delegations from 51 countries.

Organizers anticipate more exhibitors and visitors in 2019, all looking for extra insight and access to decision-makers and buyers in this dynamic, influential and extra-intriguing marketplace. 

Visit the Official Show Site


Why Exhibit in the USA Partnership Pavilion?

The spirit of confidence and cooperation that has marked the relationship between the United States and South Korea since the signing of the Mutual Defense pact in 1953 gives American exhibitors a market advantage at Seoul ADEX 2019:

  • Korean defense forces are overwhelmingly equipped with American-made equipment (on a five-year average [2010-2014], U.S. defense products accounted for around 85% of Korea’s total defense imports)
  • U.S. OEMs, suppliers and services companies sell and operate end-to-end in the country’s commercial aviation sector
  • NASA is a primary advisor on the Republic’s first lunar orbiter project under the Mid- to Long-Term Space Development Plan.

Kallman Worldwide’s decades of experience organizing the U.S. presence at aerospace and defense shows around the world, including Seoul ADEX (since 2013), builds on America's advantage to help you stand out at the show. Our USA Partnership Pavilion is your on-site headquarters at Seoul: a destination for buyers, an business hub for exhibitors and a forum for all to share ideas and insights.

In 2019, in addition to our suite of end-to-end show services, Pavilion exhibitors will benefit from a prominent, high-traffic hall location, access to public- and private-sector VIPs and influencers, exclusive business intelligence from industry thought-leaders and operatives and exclusive networking events.

Explore our many planning resources below to learn more and sell more with Kallman at Seoul ADEX 2019.

Visit our photo albums from Seoul ADEX 2017!
Seoul ADEX 2017: Opening Day -  Seoul ADEX 2017: Around the USA Partnership Pavilion 
Seoul ADEX 2017: Events & Presentations - ​ Seoul ADEX 2017: ROKAF Plaque Presentation


Carolyn Carniaux
Project Manager

Aim higher at Seoul ADEX!

National defense is a top priority — and with a $34 billion defense budget, South Korea is buying!
The country's growing defense, civil and commercial aviation industry are creating opportunities for equipment and services providers.

Seoul ADEX will focus on:

Civil Aviation and MRO

  • Seoul ADEX will host buyers in the civil aviation industry looking for products and services to supply the growing need for industry modernization. Over 91% of total aerospace imports into South Korea are for commercial aircraft, parts and components. Of this total, 63 % were of U.S. origin in 2015.
  • The country’s MRO market is expected to grow 23.5%, to around $3.7 billion by 2020.

Military Aviation

  • The ROK's defense procurement agency, Defense Acquisition Program Administration (DAPA) — the sole government agency responsible for conducting and executing the procurement of all defense equipment for the country — will have a strong presence at the show and is a main supporter of Seoul ADEX. With South Korea's strong focus on U.S. military products, the U.S. DSCA/DoD will be involved in the FMS process with the ROK, and will be a large presence in the USA Partnership Pavilion supporting U.S. exhibitors during the show.

Defense Systems

  • For 2016, a total of $35.27 billion has been announced for South Korea’s defense budget.
  • With market share in the defense and aerospace sectors of 95% and 63% respectively, U.S. suppliers have the advantage over competitors from other countries.

The 2017 edition of Seoul ADEX reported strong attendance and industry participation:

  • 405 exhibitors from 33 countries 
  • 77 delegations from 51 countries
  • 85,000+ trade visitors
  • 197,000+ public visitors
  • 12 seminars and conferences held with 2,652 attendees
  • 71 outdoor static display & 58 models

The USA Partnership Pavilion is your export advantage at Seoul ADEX. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Anticipated industry briefings by Joint United States Military Affairs Group - Korea (JUSMAG-K), other government officials as well as representatives of local/regional utilities.
  • Participation of U.S. Commercial Service representatives from countries in and around the Asia-Pacific region.
  • DSCA (DoD) works closely with the USA Partnership Pavilion to ensure maximum exposure to buyers at the show.
  • The Pavilion location is the ideal spot for any company looking to network with local corporations such as: Korea Aerospace Industry (KAI), Korean Air, Doosan, Hyundai, Hanhwa, LIG NEX1 and Samsung Techwin.

View photos from SEOUL ADEX 2017

Carolyn Carniaux
Project Manager

Break through barriers with strong partnerships.

Seoul ADEX will attract high-ranking commercial, military and government delegations from the U.S., South Korea and around the world. The USA Partnership Pavilion provides the essential business platform and unique opportunity for American exhibitors to meet with industry experts, peers, potential customers and suppliers.

Our public sector partners represent the national interests of the United States, their counterparts in South Korea, and are the points of contact for trade and development influencers in the Asia-Pacific region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Korea

U.S. Embassy Seoul supports U.S. companies doing business in the ROK through advocacy and commercial diplomacy, providing exporters with a wide range of programs and services. The United States and the Republic of Korea (ROK) have a vibrant trading relationship – one that accounts for over $100 billion on goods trade annually. The ROK is our seventh largest trading partner, and the United States is South Korea’s third largest trading partner.

Ministry of Defense
The United States and the Republic of Korea share a long history of friendship and cooperation based on common values and interests. The two countries work together to combat regional and global threats and to strengthen their economies. The United States has maintained Army, Air Force, Navy, and Marine personnel in the ROK in support of its commitment under the U.S.-ROK Mutual Defense Treaty to help the ROK defend itself against external aggression.

Joint United States Military Affairs Group - Korea (JUSMAG-K)
JUSMAG-K’s mission is to support the Republic of Korea Government in the modernization and sustainability of its armed forces, and work with the defense community towards a mutually beneficial armaments cooperative development and production program. To accomplish this mission, JUSMAG-K works with Korean civil and military institutions as well as the Korean defense community in support of the sale and sustainment of US equipment, services, supplies, and training to the ROK.

Korea Office of Civil Aviation (KOCA)
KOCA is responsible for formulation of national policies and programs for the development and regulation of the Civil Aviation sector in the country.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at Seoul ADEX.

U.S.-Korea Business Council (USKBC)
The U.S.-Korea Business Council (USKBC) is the premier business advocacy organization representing America’s top companies investing in Korea. The council is made up of senior executives of U.S. companies from every business sector that are major investors in Korea and are firmly committed to the Korean market.

Aerospace Industries Association (AIA)
The Aerospace Industries Association is an American trade association representing manufacturers and suppliers of civil, military, and business aircraft, helicopters, UAVs, space systems, aircraft engines, missiles, material, and related components, equipment, services, and information technology in the United States.

American Chamber of Commerce (AMCHAM) Korea

The American Chamber of Commerce in Korea (AMCHAM Korea) was founded in 1953 with a broad mandate to encourage the development of investment and trade between Korea and the United States. AMCHAM is the largest foreign chamber in Korea with member companies with diverse interests and substantial participation in the Korean economy.


Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at Seoul ADEX. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during Seoul ADEX 2019:

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.

Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.

Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers. We are experts in providing you with the complete view of the aviation industry.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Seoul ADEX 2019, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with the Seoul ADEX. organizer, Korean Aerospace Industry Association (KAIA), translates into faster service — and fewer problems for you.

Carolyn Carniaux
Project Manager

Command more attention.

As an exhibitor in the USA Partnership Pavilion at Seoul ADEX, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Seoul ADEX, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Seoul ADEX outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

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Meet Your Team

Carolyn Carniaux Project Manager

Carolyn Carniaux

Project Manager


I have the pleasure to work with a team of dedicated experts who represent both internal and external stakeholders. It is my job to ensure that the ball is moving forward to the collective goal of an overall successful show for U.S. International Pavilion exhibitors. In planning, we usually hit both bumps and smooth patches along the way – much like the actual roads we travel in the diverse and exciting destinations we work in across the globe!

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager


Peter Kelley Project Manager

Peter Kelley

Project Manager


Samantha Eichmann

Project Coordinator



As Kallman Worldwide's newest Project Coordinator, I've enjoyed learning the "ins" and "outs" of the trade show business over the last year. When I'm not at my desk caffeinating and singing along to country music, you can find me outside on a run, or in the kitchen baking something sweet!

Sharon Slender, Senior Operations Specialist

Sharon Slender

Senior Operations Specialist

+1 (201) 251-2600 x 111


In the trade show industry for over 34 years and still love giving exhibitors the “wow” factor to help them accomplish their marketing message with their booth design.