Why DefExpo 2020?

India's sheer size, geo-political standing and growing military alliance with the United States make it a prime market for American companies looking to export aerospace, defense and security products.


With spending on the rise, a new openness to foreign direct investment is shifting the industry dynamics of the region, giving some preference to private, indigenous manufacturers and suppliers, opening new channels for global supply-chain partnerships and inviting overseas interests to invest in local operations. The country has budgeted $100 billion for defense acquisitions over the next five years — including a 15% increase in 2018 over 2017. 

b>Defexpo 2018 capitalizes on this momentum to present a world-class showcase of and for the Indian aerospace, defense and security industries. Key to its pedigree, the event is organized by the Indian Ministry of Defense and fully supported by the government of India. If you are looking to grow your business in this part of the world, you can't afford to miss this show.



Why Exhibit in the USA Partnership Pavilion?

India is the world's second largest importer and the United States is one of the country's top suppliers, notably in aerospace and defense.


In fact, in 2014 America replaced Russia as India's top defense equipment supplier and with the sale of $3 billion worth of Apache and Chinook helicopters in 2015 (India spent a total of $4.3 billion on defense imports that year), the USA is aiming to retain that advantage.

As the Indian government continues to buy American and relax formerly restrictive procurement policies in  conjunction with a major modernization drive, suppliers should expect the trending preference for U.S. aerospace technology and services on the defense side to influence commercial acquisitions, too.

To help U.S. exhibitors capitalize on stronger alliances, market trends and the concentration of buyers at Defexpo, Kallman Worldwide, for the fourth consecutive edition, will organize the USA Partnership Pavilion. The Pavilion will be surrounded by the largest and most influential Indian aerospace and defense companies, ensuring high visitor traffic and the extra interest of local leaders. On-site programs and services, planned in cooperation with U.S. government entities and in country associations help facilitate introductions to delegations and networking opportunities. Join the USA Partnership Pavilion to ensure you maximize this biennial opportunity to strengthen your competitive position in this fast-growing market.

Carolyn Carniaux
Project Manager

It's a big show. You gotta go.

DefExpo will cover the complete spectrum of the country's aerospace, defense and security interests. The USA Partnership Pavilion will be a primary destination for every serious visitor.

DefExpo will specifically address the nation's need to balance its rapidly growing economy with defense preparedness and the opening of defense production to the private sector. If you have long-term goals in India, this edition of the show will be an invaluable source of ground-level intelligence and insight that you're just not going to pick up from a distance.

DefExpo presents three core sector opportunities:

Military Aviation
Modernization is the theme here. The wish list emphasizes:

  • New Technology such as 3D printing for parts, Nano technology, smart materials, AESA radar, infrared seeker and sensor technology
  • MRO infratructure for airframes, engines, rotors, test and ground support equipment

Supply Chain Partnerships
Expansion of the U.S./India Defense Technology Trade Initiative leveraging convergence of our countries' industrial and technological capabilities is coinciding with "Make in India" policies and corresponding incentives for Foreign Direct Investment. In other words, this is a unique moment of strategic opportunity for U.S. suppliers. From sophisticated components to nut-&-bolts hardware, American exhibitors who are prepared to help India modernize from the inside will find eager partners at DefExpo 2018.

Homeland Security
India’s homeland security market in is spread across government spending and private security business. Government of India intends to use private industry in IT and engineering design as a way to meet the needs of homeland security.

Defense Systems
Tactical communication system, air defense artillery's equipment, 155 mm caliber guns, light utility, transport and attack helicopters, soldier's protective gear and much more is needed to keep India on pace with the strongest global military powers.


DefExpo 2016 Post Show Data Coming Soon!


The USA Partnership Pavilion is your export advantage at DefExpo. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers through our many in-country associations and relationships. Plus the Pavilion location is the ideal spot for any company looking to network with local industry leaders!

Carolyn Carniaux
Project Manager

Soar to new heights with strong partnerships.

Defexpo will attract high ranking commercial, military and government delegations from the U.S., India and around the world. The USA Partnership Pavilion provides the essential business platform and unique opportunity for U.S. exhibitors to meet with industry experts, peers, potential customers and suppliers.

The public sector entities listed below represent the national interests of the United States and are the points of contact for their trade and development counterparts in the Asia-Pacific region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, India
One of the largest U.S. diplomatic missions in the world, a reflection of the importance the United States places on its relationship with India. Today, the U.S.-India bilateral relationship is based on five pillars: strategic cooperation; energy and climate change; education and development; economics, trade and agriculture; science and technology, health and innovation.

U.S. Department of Defense
The Department of Defense is America's oldest and largest government agency. With military tracing its roots back to pre-Revolutionary times, the Department of Defense has grown and evolved with our nation. Headquartered at the Pentagon, the mission of the Department of Defense is to provide the military forces needed to deter war and to protect the security of our country.

Ministry of Defense of India
The defense relationship between India and the United States is based on the two countries' shared values and interests, and their abiding commitment to global peace and security.

These local/regional advocates for America's industry interests support the collective U.S. presence at DefExpo. Kallman Worldwide has been an active supporter of each.

U.S. India Business Council
The U.S. India Business Council is the premier business advocacy organization dedicated to strengthening the economic and commercial relationship between the United States and India. The Council’s primary mission is to serve as the direct link between business and government leaders.

AmCham India
AmCham India, an association of American business organizations operating in India, aims to promote activities that would encourage and stimulate investment by U.S. companies in India, support ongoing business operations of its members and encourage bilateral trade between the U.S. and India.

U.S-India Aviation Cooperation Program (ACP)
A unique bilateral public-private partnership launched in 2007 between the U.S. Trade Development Agency (USTDA), the U.S. Federal Aviation Administration (FAA) and U.S. aviation companies, has been established to provide a forum for unified communication between the Government of India and U.S. public and private sector entities in India.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at Defexpo. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during Defexpo 2018:

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.

Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.

Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers. We are experts in providing you with the complete view of the aviation industry.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Defexpo 2018, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with the Defexpo 2018. organizer, Defence Exhibition Organisation, Ministry of Defence, translates into faster service — and fewer problems for you.

Carolyn Carniaux
Project Manager

Watch your business take off.

As an exhibitor in the USA Partnership Pavilion at DefExpo, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For DefExpo, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your DefExpo outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Current News From Our Media Partners

  • Flight Global

The Week in Defense, June 20-27, 2019

The Pentagon’s rationale for low-yield nuke development; U.S. Air Force to move ahead with...

Thai Mosquito gains zap with Aselsan RWS

The AFV-420P Mosquito 4x4 armoured vehicle made by Thai company Panus Assembly performed its first live-fire trials on 18 June...

Hainan launches Xian-Osaka Kansai

Philippines AirAsia vice-chairman reportedly set to up stake

Meet Your Team

Carolyn Carniaux Project Manager

Carolyn Carniaux

Project Manager


I have the pleasure to work with a team of dedicated experts who represent both internal and external stakeholders. It is my job to ensure that the ball is moving forward to the collective goal of an overall successful show for U.S. International Pavilion exhibitors. In planning, we usually hit both bumps and smooth patches along the way – much like the actual roads we travel in the diverse and exciting destinations we work in across the globe!

Sharon Slender, Senior Operations Specialist

Sharon Slender

Senior Operations Specialist

+1 (201) 251-2600 x 111


In the trade show industry for over 34 years and still love giving exhibitors the “wow” factor to help them accomplish their marketing message with their booth design.

Peter Kelley Project Manager

Peter Kelley

Project Manager


Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager


Samantha Eichmann

Project Coordinator



As Kallman Worldwide's newest Project Coordinator, I've enjoyed learning the "ins" and "outs" of the trade show business over the last year. When I'm not at my desk caffeinating and singing along to country music, you can find me outside on a run, or in the kitchen baking something sweet!