Welcome to the Exhibitor Zone

Avalon Airport
80 Beach Rd, Lara VIC 3212, Australia ​

Show Hours


Tuesday, 28 February to Thursday 2 March

Friday, 3 March

Saturday, 4 to Sunday, 5 March


Monday, 27 February
**Exhibitor Badge, high vis vest and sturdy closed toes shoes compulsory

Tuesday, 28 February 

Wednesday, 1 March to Thursday 2 March

Friday, 3 March
08:00-21:30 (Exhibition Halls close at 1700)

Saturday, 4 to Sunday, 5 March



Monday, 20 to 26 February 


Sunday, 5th March
19:00 -21:00

Monday 6th March - Wednesday 8th March

Safety Clothing

Hi visibility clothing, sturdy steel toe caps must be worn at all times during the buildup and teardown period. Appropriate Personal Protective Equipment must be worn for all tasks that require it (e.g. safety glasses, gloves, hearing protection)

During exhibitor move-in and move-out Hi visibility clothing sturdy closed toed shoes are required.


Exhibition Move-In and Move-Out Schedule


Parking Information

All Exhibitors are allocated a number of R1 Reserve Car Passes based on the size of their Exhibition presence. Please complete FORM 5B Car Passes on the Avalon Exhibitor Online Manual to confirm your required R1 Car Passes and nominate the preferred postal address for delivery.

Badge Information

FORM 5: Exhibitor Badgeson the Avalon Exhibitor Online Manual is now live within your Online Manual. Further Exhibitor Badges can be purchased through FORM 6: Additional Exhibitor Badges if required.

KW1 - The Guide to U.S. International Pavilion Exhibitors

Deadline: Monday, January 16, 2017

Mandatory | All Exhibitors


KW2 - Turnkey Stand Identification

Submission of this form will signify how your company name will appear on both your fascia and counter that are included in your turnkey package. Failure to complete this form, and we will revert to the company name listed on your contract.

Deadline: Monday, January 16, 2017

Mandatory | Turnkey Exhibitors


KW3 - Accessories

Additional accessories and graphics are a great way to stand out from the crowd.

  • Add custom company logos on your headers and counters to help your company name pop.
  • Graphics in multiple sizes such as “seamless”, full panel and poster size.
  • Carpet color and padding upgrades for a more polished look and enhanced comfort.
  • Furniture upgrades to meet specifications for enhanced functionality such as group meetings, presentations and hospitality.
  • Audio visual equipment to attract — and hold! — more attention.
  • Additional electrical outlets to give your presence more power.

Deadline: Monday, January 16, 2017

Optional | Turnkey Exhibitors


KW4 - Space Only Stand Design Submission

As part of the U.S. International Pavilion, we ask as a courtesy that a drawing or plan of the proposed booth installation be submitted for review. We want to ensure its overall cohesiveness with our design as well as identify any conflicting items that will disturb neighboring companies.

Deadline: Monday, December 12, 2016

Mandatory | Space Only Exhibitors


KW5 - Onsite Contact Information

Opt in to receive notifications onsite. These may include emergency updates, reminders for program events, and/or schedule changes.

Deadline: Tuesday, February 07, 2017

Mandatory | All Exhibitors


Co-Exhibitor Form                                    

Deadline: Monday, January 16, 2017

Mandatory | All Exhibitors (if hosting co-exhibitors)


KW2 & KW3 orders received after the deadline date will be subject to a 20% Late Fee.
For questions, comments & concerns, contact the Kallman Worldwide Avalon Exhibitor Services Team.

Avalon Exhibitor Online Manual Link
*Please contact your Kallman Worldwide Exhibitor Services Specialist if you have not received your login details.

We encourage you to become familiar with the entire exhibitor manual, as there may be other services you need.  We strongly suggest that you review your Online Exhibitor Manual on a regular basis for updates.



We have outlined the IMPORTANT DEADLINES for the Show Organizer forms.  Note “Mandatory” forms must be completed and submitted to Avalon prior to their deadlines.  You are not required to complete and submit “Optional” forms unless you wish to take advantage of the specific services offered.






December 16

Trade Directory Entry

Upload your free 70-word directory entry with your company details.


February 3

Certificate of Insurance

Exhibitors must obtain or provide insurance protection for all third party risks and ensure that the Organizer, its Related Bodies Corporate and their respective personnel are named as insureds in the insurance policy covering the Exhibitor’s participation in AVALON 2017.

MANDATORY FOR Turnkey, Space Only, Kallman Creative Services EXHIBITORS

February 17

Exhibitor Badges

Register your onsite team for passes.


February 24

Onsite Contact

This representative will be the main point of contact for Organizer communication throughout the duration of the event.


December 16

Stand Design Submission & Stand Contractor

Space Only Exhibitors are responsible to designate their stand builder so Event Operations can begin communication with the correct contact


February 24

Contractor Badge Request

Coming Soon!


February 17

Trade Visitor Tickets

Coming Soon!


January 20

Car Passes

All Exhibitors are allocated a number of R1 Reserve Car Passes based on the size of their Exhibition presence. Please nominate your preferred postal address.


February 17

Additional Exhibitor Badges

As an Exhibitor, you are allocated a number of Exhibitor Badges dependant on the size of your stand – these can be found within FORM 5. To purchase additional Exhibitor Badges please complete this form.


February 17


Exhibitors can request a meeting with official delegations through the Delegation Management System, Please be aware that we are unable to compel delegations to respond to your request. It is at the discretion of the delegations themselves as to whether they choose to respond to your expression of interest. .


 * ALL EXHIBITORS refers to Turnkey, Space Only, Kallman Creative Services and Co-Exhibiting Companies.

We offer a variety of graphic options to enhance your booth including posters, full panels, and "seamless" graphics. Below you will find reference documents to assist you in preparing your graphic order. In order to provide you the best possible service, please pay close attention to formats, sizes, file types, and deadlines. If you have any questions, please do not hesitate to contact your Kallman Worldwide Exhibitor Services Specialist. Clearing up any confusion pre-show will avoid costly errors onsite. After the deadline we cannot guarantee that the artwork will be installed for opening day of the show.

Shipping and Freight Handling

As the official freight forwarder of the U.S. International Pavilion serving the tradeshow community for over 40 years, Kallman Worldwide, Inc. recommends TWI for all your shipping and freight forwarding needs.

Learn more at www.twigroup.com


TWI Shipping Instructions (PDF)

TWI Commercial Invoice (XLS or PDF)

*Please be aware that Kallman Worldwide is not responsible for any missing freight or packages. We strongly advise against using couriers such as FedEx or UPS that deliver straight to the venue as these small packages very often get lost at the venue.

For all inquiries regarding the events below, please contact  Nancy Villari, Project Coordinator. If you're interested in sponsoring one of these events, please contact Kevin Tighe.

Official Show Opening Ceremony
When:  Tuesday, February 28, 2017 | 9:30am

By Invitation Only
Hosted by:  Aviation Development Australia Limited

U.S. International Pavilion Opening Ceremony
Tuesday, February 28, 2017 | 10:15am | Time Approximate
Where:  U.S. Meeting Point, Hall 3 - Stand 3N3

Sponsored by:  General Atomics

Tour of the U.S. International Pavilion
When:  Tuesday, February 28, 2017 | 10:30am - 11:30am

Victorian Government State Reception
When: Tuesday, February 28, 2017 | 6:00pm - 8:00pm
Where:  Government House, Melbourne
RSVP Required - For more details contact:  Alison.O'Keefe@ecodev.vic.gov.au


U.S. International VIP Reception
Wednesday, March 1, 2017
Where: Eureka 89, 7 Riverside Quay, Southbank, Melbourne
By Invitation only:  Contact Nancy Villari, nancyv@kallman.com

Sponsored by:  Raytheon (Platinum Sponsor) | Boeing | General Atomics | Lockheed Martin | Northrop Grumman

U.S. International Pavilion Networking Reception supported by the Victorian Government
When:  Thursday, March 2, 2017 | 4:00pm
Where: U.S. Meeting Point, Hall 3 - Stand 3N3



If you’re planning to announce news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll help get the word out to our network of show media, organizer communications teams and international contacts who cover your industry around the world.

As a U.S. International Pavilion exhibitor, you may submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost. Click here to access to the form to submit your information. Deadline is COB Monday, January 23, 2017. 

Social Media

Whether you’re active on social media or just looking to dip your toe in the water, Kallman Worldwide offers simple, low-risk support to U.S. International Pavilion exhibitors. 

Follow @KallmanEWC and join the #USPavilion conversation!

Twitter @KallmanEWC  Facebook  LinkedIn  Instagram  Kallman Worldwide Flickr Albums

Keep up with @Avalon_2017 & #Avalon2017

Twitter @Avalon_2017 Facebook @AustralianInternationalAirshow LinkedIn Australian International Airshow 


For additional information or special requests, contact:
Chris Meyer, Director, Marketing and Communications
+1-201-251-2600 x136

Alli Cozic, Content and Social Media Coordinator
+1-201-251-2600 x101

Hotel and Travel Partner


TripAxis is an experienced travel industry professional with over 20 years of executive level management positions for leading travel companies in the UAE, The Kingdom of Saudi Arabia and North America.  

View their service options: www.tripaxis.com



Cellhire is an international Mobile Solutions company that offers a broad range of rental services including international cell phones, BlackBerry devices, 3G data cards, and a host of satellite options.

View their service options: www.cellhire.com



The State Department’s Office of American Citizens Services and Crisis Management (ACS) administers the Consular Information Program, which informs the public of conditions abroad that may affect their safety and security. Country Specific Information, Travel Alerts, and Travel Warnings are vital parts of this program. Read more

Smart Traveler Enrollment Program (STEP)

The Smart Traveler Enrollment Program (STEP) is a free service to allow U.S. citizens and nationals traveling abroad to enroll their trip with the nearest U.S. Embassy or Consulate. Read More

By enrolling in STEP, you will:

  • Receive important information from the Embassy about safety conditions in your destination country, helping you make informed decisions about your travel plans.
  • Help the U.S. Embassy contact you in an emergency, whether natural disaster, civil unrest, or family emergency.
  • Help family and friends get in touch with you in an emergency.

Visa Requirements

You must have a valid U.S. passport and a visa to enter Australia. Most U.S. passport holders traveling to Australia for tourism or business purposes for less than 90 days can obtain an Electronic Travel Authority (ETA). The ETA is an electronic label-free visa and can be obtained at the ETA website for a small service fee. 

Download and Print for your travelers.

Download and Print Avalon 2017 Exhibitor Onsite Guide





Where is the venue located?

Avalon Airport

80 Beach Rd, Lara VIC 3212

Australia Map


What are the Build-Up & Dismantle Hours?

Monday, February 20th – Sunday, February 26th are designated as Build Days and access will only be given to persons that have a valid AVALON 2017 Contractor Badge.

Monday, February 27th is for Exhibitor Move In and stand dressing only.


Exhibition Move-IN and Move-Out Schedule


Is there a safety dress code during Build-Up?

Hi visibility clothing, sturdy steel toe caps must be worn at all times during the Build-Up and Teardown period.  Appropriate Personal Protective Equipment must be worn for all tasks that require it (e.g. safety glasses, gloves, hearing protection).


During Build-Up and Teardown, Hi visibility clothing and sturdy closed toed shoes are required.







How many exhibitor badges will I receive & what does the exhibitor badge allow in terms of access?

All personnel attending AVALON 2017 must be appropriately badged to enter. As an Exhibitor, you are allocated a number of Exhibitor Badges dependent on the size of your stand – these can be found within FORM 5 here. To purchase additional Exhibitor Badges, please see FORM 6 here.


Badging Allocation: Click Here


How do I obtain Visitor Passes?

All AVALON 2017 Exhibiting companies receive a number of complimentary Exhibitor Guest tickets to distribute to their staff, customers or guests to attend Trade-Only sessions of the event. Exhibitor Guest Badge allocations are listed here. These can be found within FORM 5A here



Show Hours




AVALON 2017 has a number of transport options: Click Here


  1. CAR

Avalon Airport is situated on the Princes Freeway, between Melbourne and Geelong. Access is easy by car with the route well sign posted. Once at the Airshow site, traffic marshals will direct vehicles to the ample car parking areas. 

Where can I park? 

R1 Reserve Car Passes allocations are listed here.  R1 car park is unassigned – first come, first served. If no R1 is displayed, cars will be directed to the Public Car Park – FOC on the Trade Days (Tues-Thurs) $10 per day payable on Friday, Saturday and Sunday.

By car from Melbourne
Avalon Airport is about 55kms along the Princes Freeway from the West Gate Bridge.

From Tullamarine Airport
Take the Tullamarine Freeway to the Western Ring Road and then travel west along the Princes Freeway towards Geelong.

From Geelong
Avalon is about 18kms along the Princes Freeway. Signs will direct you to the turn off.



Save time and money by purchasing a V/Line Airshow Express ticket to the 2017 Avalon Airshow!

V/Line train services will run between Southern Cross Station and Lara; and between Geelong and Lara. From Lara Station a shuttle bus service will meet trains to carry patrons to and from the Airshow at Avalon Airport.

The V/Line Airshow Express ticket allows Airshow patrons from metropolitan Melbourne and Geelong to travel on public transport to the Airshow and back on the one integrated V/Line ticket.

V/Line Airshow Express tickets from Melbourne include return metropolitan train, tram and bus travel from anywhere in Zones 1+2 to Southern Cross Station, return V/Line travel to Lara Station and return shuttle bus travel between Lara Station to Avalon Airport.

The V/Line Airshow Express ticket offers better value and a smoother and faster transition between trains and buses at Lara station with no extra cost!

Searoad Ferries is the car and passenger ferry sailing between Sorrento on the Mornington Peninsula and Queenscliff on the Bellarine. Avalon is only 1 hour from Queenscliff and a great way to get to or from the Avalon Airshow. The 40 minute crossing is a relaxing and convenient alternative to the drive around the bay through city traffic and on toll roads. Relax and enjoy easy drive on/drive off facilities for cars, caravans, motorbikes and coaches. Ferries depart daily, every hour on the hour from 7am to 6pm.

If you are touring before or after the Avalon Airshow, Searoad Ferries have packaged the ferry with some great regional product, such as Peninsula Hot Springs, Enchanted Adventure Garden, Accommodation and more to offer some great savings or exclusive deals.

Searoad Ferries Special Fare Offer –

10% off ferry travel and packages when you book online and use the Promotion Code – AVALONAIR. Available for travel 18/2 - 9/3/2017. Offer can only be redeemed by booking online.

Visit www.searoad.com.au and book ferry travel and ferry packages.

  1. AIR

Jetstar operate regular flights directly into Avalon Airport with convenient access to the Airshow site. An internal transport service is available to carry Jetstar passengers from the Avalon terminal to the Airshow entrance. For more information on Jetstar services visit www.jetstar.com.


For those passengers arriving at Tullamarine Airport there is no direct service to Avalon Airport. Patrons will need to catch an airport bus from Tullamarine to either Geelong or Southern Cross Station in Melbourne.

These services are provided by Gull Bus (Tullamarine – Geelong –www.gull.com.au) or Sky Bus for Tullamarine-Melbourne (Southern Cross Station www.skybus.com.au).


All patrons alighting in either Geelong or Melbourne (Southern Cross Station) will need to use the V/Line train service to get to the Airshow site. Further information on this service is available here.





When & where does the Official Opening Ceremony take place?

The official opening is an invite only event at 930am, Tuesday, February 28, 2017.


Where can I find the Exhibitor Services’ Office?

The Exhibitor Services’ Office is adjacent to Hall 1.


Is there a dress code for show days?

Appropriate business attire (or applicable military uniform) is required.


When and where can I pick up my Official Catalogue?

All Exhibitors will receive one per company which we will delivered on the first day of the event. Further copies can be collected from Exhibitor Services. An electronic PDF of the directory will be available on the Avalon website just prior to the event. The official AVALON 2017 App will also contain all information provided within the Trade Directory. The AVALON 2017 App will be available as a free download for smartphone users from mid-February 2017 via the iTunes and Google Play stores.


How can I book a conference room with the U.S. Pavilion?

Please visit the Exhibitors’ Lounge at Booth 3N3 and inquire with a Kallman representative. We have one conference room available for 1 hour per exhibiting company per day.





Is WiFi available?

Wireless connectivity is provided throughout the Avalon Site. Limited free Wi-Fi is available and is suitable for web browsing and emails.

Exhibitors may purchase dedicated Wi-Fi and wired internet services through the Organizer by contacting Sharyn O'Connor click here.


Will there be a business center onsite?

Avalon does not have a Business Centre.


Is dining available on site and when are they open?

Two Exhibition Cafes are located within the Exhibition Halls and will run during the open hours of the halls 0900-1700. On the Public days (Friday, Saturday, and Sunday) numerous outdoor food truck options will be available.


What is the security at the show?

There is 24 hour security at the event. A comprehensive security plan with phone numbers will be part of your Exhibitor Onsite Guide to be distributed at the end of January by the show organizers.


The Organizer will provide security services for the duration of the Exhibition. However, all responsibility for the safety and security of the property of Exhibitors must be borne completely by the Exhibitor. The Organizer reserves the right to stop and search any person, vehicle, container, equipment or other item at, entering or departing from the Exhibition at any time.


Official photographic identification (passport, driver's license, defense ID etc.) is necessary and must be carried with you at all times while attending Avalon 2017.


What do I do in an emergency?

Triple Zero (000) is the primary national emergency number in Australia.


Is there a lost and found?

All lost and found is directed to the Police van which is located directly outside the entrance to Hall 2.

Kallman Worldwide | U.S. Pavilion

Oshaira Rojas | Exhibitor Services Specialist
OshairaR@kallman.com | +1-201-251-2600 x134

Christa March | Project Manager
ChristaM@kallman.com | +1-201-251-2600 x116


Mike Petrassi | Sales Manager
MikeP@kallman.com | +1-201-251-2600 x105


Kevin Tighe | Sales Manager
KevinT@kallman.com | +1-201-251-2600 x172

Nancy Villari | Project Coordinator
NancyV@kallman.com | +1-201-251-2600 x104

Ann Kallman | Director, Creative Services
AnnK@kallman.com | +1-201-251-2600 x113

Chris Meyer | Director, Marketing & Communications
ChrisM@kallman.com | +1-201-251-2600 x136

Alli Cozic | Social Media
AlliC@kallman.com | @KallmanEWC | #USPavilion