Why Exhibit at UMEX 2020?

UMEX is the Middle East & North Africa’s (MENA) only unamnned systems trade show.  If you work in drones, robotics, components or any technology related to unammned systems, with a focus on MENA, this is the show for you. 


The Trump Administration is actively moving to relax unmanned export policies, so now is your chance to stake your claim in a hungry market! UMEX can help you establish lucrative business relationships, while promoting the defense, environmental, civil and humanitarian benefits of unmanned systems. As regional instability continues, local govern¬ments continue to upgrade their military capabilities. The MENA region is following the global trend of more UAV use for both military and commercial use.

Be assured that Foreign Military Sales (FMS) restrictions emerging under our current government will soon be revised, so a presence in UMEX 2020 can offer you access to new networks eager to buy US-made unmanned technologies.

Why Exhibit in the USA Partnership Pavilion?

US-made technology in unmanned systems is considered to be “the best of the best” available in the word. Should the flood gates open soon from current export restrictions, as planned, American companies with an exhibit in UMEX 2020 will be quite popular.


Kallman Worldwide’s decades of experience organizing the U.S. presence at aerospace & defense shows around the world build’s on America’s advantage to help you stand out inside a show like UMEX. And given this is the first opportunity for Kallman to work in this exposition, we’re planning to make the USA Partnership Pavilion a true destination for show visitors, and a business hub to support your appearance.

We’ll all be located in a high-profile footprint directly inside two of the primary visitors’ entrances, so do consider joining us!

Kimberly Keogh
Project Manager

UMEX is the sole unmanned exhibition for the Middle East.
Build valuable business relationships in a region soon to invest billions in US-made unmanned technologies.

The event that showcase the MENA regions industry leading and growing unmanned systems segments. Ideally positioned to provide a professional platform for manufacturers to meet operators and establish lucrative business relationships while promoting the defense, environmental, civil and humanitarian benefits of unmanned systems. The high-profile event offers access to the regional and international networks, share important views and experiences with key-players in the field.

UMEX 2018 at a glance:

  • 120+ international exhibitors
  • 34+ participating countries
  • 300 conference delegated
  • 17,000 meters of exhibition area
  • Unmanned systems conference
  • 12,000 attendees
  • 250+ local and international media
  • Live flying demonstations
  • 150 delegations

The USA Partnership Pavilion is your export advantage at UMEX 2020. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Location – High traffic space centrally located just inside the main entrance.
  • Anticipated industry briefings with representatives of local/regional agencies.


Kimberly Keogh
Project Manager

Make powerful connections.
UMEX 202 will bring together a wide cross-section of stakeholders, influencers and decision-makers seeking deals with US-firms that make a difference.

Our public sector partners represent the national interests of America, and are the points of contact for their trade and development counterparts in the MENA region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Abu Dhabi
Since the founding of the UAE, the partnership between the United Arab Emirates and the United States has continued to grow stronger and more dynamic. Decades of collaboration and joint innovation in education, business, health, technology, security, and a myriad other fields have established a solid foundation of friendship between our countries.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at UMEX 2020. Kallman Worldwide is an active member of each.

Aerospace Industries Association
We help you and all levels of your organization get closer to your customers and competitors by providing numerous networking opportunities through meetings, international air shows, and an extensive network of councils, committees, and working groups.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at the UMEX. Look for real-time Headline News from Kallman industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at UMEX, too. Join the conversation @kallmanEWC #USPavilion

UMEX and SIMTEX are organised by IDEX LLC (an ADNEC Group company), in association with the UAE Armed Forces GHQ.

Kimberly Keogh
Project Manager

Build on your advantage.
As an exhibitor in the USA Partnership Pavilion in UMEX 202, you will start the show with an advantage over your international competitors that you can build on. From the design of your stand to the presentation of your brand, Kallman will help you generate more buzz for your ROI.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead generation, challenge our team to create the perfect scheme.


Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the USA Partnership Pavilion Visitor's Guide. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For UMEX, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Visitor's Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to our international trade partnerships, we bring the best ideas and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S.exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your UMEX outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us on Twitter, Facebook, LinkedIn, Instagram and Flickr — and let us know how to follow you, too.

Meet Your Team

Caitlin Berman Project Coordinator

Caitlin Berman

Project Coordinator


Since joining the Kallman Worldwide team in 2015 as Project Coordinator, I have been lucky to learn the trade-show business and meet so many wonderful people. I assist all teams with their daily routines, especially with any graphic needs. I specialize in all design programs, and love being able to help with my skills in any way that I can. In my free time you can catch me cooking up a storm in the kitchen, attending concerts and napping.

Kim Keogh, Project Manager

Kim Keogh

Project Manager


Jason Rubin

Sales Manager

Email Jason Connect on LinkedIn