Why Exhibit at MSPO 2018?

There are many good reasons why MSPO ranks as a major mid-European marketplace for defense equipment, and each in turn adds to its attraction for American manufacturers seeking sales in this highly competitive environment.

 

Poland’s membership in NATO provides opportunities for U.S. equipment providers to contribute to the ongoing modernization of its armed forces. While the country is committed to meeting NATO’s goal of 2% of GDP (± $9.8 billion) devoted to defense, the government announced its intent to increase defense spending to 3% of GDP.

The Polish military is continuously undergoing changes intended to transform it into a more capable and mobile force, compatible with NATO troops. Change touches on every area of operation: force structure, staff organizations, training programs, doctrine and security procedures.

Currently, Poland has 75 active Foreign Military Sales (FMS) cases valued at some $5 billion. The country has received more than $473 million in Foreign Military Financing (FMF) grants as well as a $3.8 billion US-backed loan, to help fund NATO force goals and national procurement requirements. This aid has focused primarily on F-16 fighter aircraft, C-130 transport aircraft, HMMV’s, tactical radios, Scan Eagle and support for Perry-Class frigates and SH-2G helicopters. Additionally, the Ministry of Defense is planning to spend more than $14.5 billion to acquire new weapons and military equipment from 2017 to 2022.

The 2017 edition of MSPO hosted more than 600 exhibitors and almost 40,000 visitors, including 67 delegations from 43 countries, participation that attracted the attention and attendance of numerous state authorities and officials including the National Defence Minister, the Deputy MOD Minister, the Minister of Development and Republic of Poland’s President Andrzej Duda who said, notably, “Now, as the Polish Army is being modernized I watched the exhibition with particular interest . . . first and foremost as the Commander-in-Chief of the Armed Forces. I want the best equipment available, of adequate value for money so that it serves the purpose of securing Polish soldiers safety.”

No wonder savvy American defense marketers have set their sights on MSPO.

 

Why Exhibit in the USA Partnership Pavilion?

U.S. companies have invested heavily in the Polish economy since the late 1980s, when the country began its transition to a democracy and market-driven economy. As prosperity returned to the country, MSPO, as a vital meeting place for the exchange of information and technology within the NATO community, grew as well.

 

For more than a decade, Kallman Worldwide has been active in supporting American participation in MSPO, highlighted in 2007 when the U.S. was the “Featured Country." This experience translates in valuable ways to the benefit of American exhibitors at this year’s show: a prime location within the exhibit halls, robust pre-show publicity and social media exposure; Department of Commerce and American Embassy resources to identify sales opportunities and prospective customers. 

Carolyn Carniaux
Project Manager

Set your sights on MSPO.

The U.S. supplier representation was second only to Poland’s at last year’s show.

MSPO’s main focus will be:

Land Defense
Minister of Defense has recently announced his intent to establish a new military unit called Territorial Defense Forces (Wojska Obrony Terytorialnej), and increase the total number of troops by additional 30,000. With direct correlation to the addition of 30,000 new troops and the need to update individual soldier equipment and weapons, Poland is a prime target for tactical gear manufacturing, small arms manufacturers and other combat support equipment manufacturers.

$ 2.8 billion for arms and technical modernization. Poland will also look to upgrade and replace integrated command support, battlefield imaging systems, armored transportation carriers and the modernization of army missile and artillery through the Technical Modernization Plan 2016-2020.

Military Aviation
Polish Deputy Defense Minister announced a budget of $3.3 billion to purchase combat helicopters for the country's Air Force. The helos are designed to replace the Soviet-built Mil Mi-24.

Parts and support equipment for Poland’s new fleet of F-16 fighter aircraft will also be needed.

Defense Systems
As the first line of defense for NATO, Poland will continue to allocate a large portion of their defense budget on border control and early detection systems.

The 2017 edition of MSPO reported strong attendance and industry participation with close to 28,000 sqm of exhibition space covered:

  • 618 exhibitors
  • 27 countries represented
  • 67 delegations from 43 countries 
  • 40,000 visitors

The USA Partnership Pavilion is your export advantage at MSPO 2018. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers.

Carolyn Carniaux
Project Manager

All systems are go for making important connections.

MSPO will attract high ranking commercial, military and government delegations from the U.S., Poland and around the world. 

Our public sector partners represent the national interests of the United States, and are the points of contact for their trade and development counterparts in the NATO and EU region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Warsaw Poland
The United States and Poland partner closely on issues such as NATO capabilities, counterterrorism, nonproliferation, missile defense, human rights, economic growth and innovation, energy security, and regional cooperation in Central and Eastern Europe.

U.S.-Poland Innovation Program (PLUS-IP)
PLUS-IP is a collaborative initiative between the U.S. Department of State and the Ministry of Science and Higher Education of the Republic of Poland. The program will strengthen Poland’s innovation ecosystem through the nexus of government, business, and academia and will benefit both countries by promoting innovation through U.S.-Polish joint ventures and joint research and development projects.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at MSPO.

U.S.-Poland Business Council (USPBC)
The mission of the Council is to enhance US-Poland trade and investment, advance the US-Poland bilateral relationship, and educate the public about its importance.

Polish Chamber of National Defence Manufacturers (PCNDM)
PCNDM is a voluntary and self-governing organization of over 140 companies conducting activities in the field of national defense and security. 

Ministry of Defense
The United States and the Republic of Poland share a long history of friendship and cooperation based on common values and interests. The two countries work together to combat regional and global threats and to strengthen their economies.

Targi Kielce is one of Poland's exhibition market leaders, ranked 2nd in Central and Eastern Europe. Targi Kielce is comprised of 90,000 m2 of exhibition space including 36,000 of indoor space in the 7, fully equipped exhibition halls. The Targi Kielce calendar comprises 70 events - trade shows, exhibitions and 700 conferences, including the world famous MSPO which is ranked third among Europe's defence industry expos. 

Carolyn Carniaux
Project Manager

Command more attention.

As an exhibitor in the USA Partnership Pavilion at MSPO 2018, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

Advertising
The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For MSPO 2018, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Sponsorships
Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Merchandise
Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your MSPO outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!