Why Land Forces 2020?

Take advantage of the Australian Defense Forces upgrading and revitalization of their military and get the bonus of the entire Indo -Asian- Pacific region attending Land Forces 2020!


These three lively geographical areas beckon to the American suppliers of defense equipment and services for all three services. Taking Australia alone, consider the $35 billion appropriation, ear-marked for land combat and amphibious warfare to provide greater mobility, firepower, protection and situational awareness.

From its central location, Australia attracts government and commercial interests from the far-flung Indo-Asian-Pacific region. During the three-day run of Land Forces, exhibitors will discuss serious proposals from the Philippines, Vietnam, Indonesia, Japan, China, Singapore or Pakistan.
The Chiefs of Army, senior military leaders and High-level defense professionals from the above and many other countries are invited to Land Force show and will attend the Chief of Army Seminar that takes place simultaneously.

2016 Defence White Paper

The 2016 Defence White Paper released on 25 February 2016 delivers on the Government’s commitment to the safety of the Australian people and to the defence our territory and national interests. The Defence White Paper sets out a comprehensive, responsible long term plan for Australia’s defence. The Government is investing in Defence to ensure that we have the armed forces we need to protect Australia and to secure our interests in the coming decades.

Why Exhibit in the USA Partnership Pavilion?

Have you ever had a face-to-face meeting with the U.S. Embassy in in Australia? Or met the U.S. Ambassador to Australia?


Or met the U.S. Ambassador to Australia? Kallman Worldwide has established relationships with the U.S. Embassy in Canberra, the Ambassador’s office, Office of Defense Cooperation, International Offices of the Chiefs of Army, U.S. American Chamber of Commerce and many more influential offices in the region. Our reach is far and wide to bring you U.S. VIP’s, International VIP’s and Industry VIP’s to the show and more importantly directly to the USA Partnership Pavilion. This is just a portion of the standard package of services and amenities that are offered to our exhibitors. As a USA Partnership Pavilion exhibitor, you receive personal attention from your sales contact to project management in booth design, media and marketing support, attention to detail during build-up, and any onsite needs. Great booth location, onsite exhibitors lounge, conference rooms, and friendly staff are just more benefits of the exhibitor experience you will receive in the USA Partnership Pavilion. In addition to our highly attended USA Partnership Pavilion Opening Ceremony, at Land Force 2020 Kallman Worldwide is proud to be organizing an inaugural USA VIP Reception. As a member of the USA Partnership Pavilion you receive invitations to these noteworthy events and many more which gives you an advantage to network with high level U.S. VIP’s and International delegations.


Christa March
Project Manager

Follow The Money

The Australian Government will invest AUD$190 Billion on the Australian Defense Force in the next decade. AUD$56 Billion on land force equipment, services and new combat capabilities


Key capabilities will include: a new program for continuous upgrade of personal equipment and force protection for soldiers; new combat reconnaissance, infantry fighting, and protected mobility vehicles. Plans also call for upgrades to the M1 Abrams Main Battle Tanks; new armed intelligence, surveillance and reconnaissance unmanned aircraft. The White Paper calls for a new long‐range rocket system to complement existing artillery; logistics enablers to support the amphibious deployment capability of the two Canberra Class ships. Investments in Special Forces will procure a fleet of light reconnaissance and attack helicopters, high‐end close combat capabilities, tactical mobility, situational awareness, digital communications, force protection, target awareness and logistic support.

Land Combat and Amphibious Warfare
Australia is buying world-class equipment, weapons systems and protection for their troops.

New Combat
Reconnaissance Purchases of new generation armored mobility fleets and upgrades to the M1 Abrams Main Battle Tank

Defense & Security
Cybercrime, asymmetrical warfare, terrorism…policymakers are continually confronted with new threats. At Land Forces the latest technology and products will be on display

Statistics from Land Forces 2018

  • 15,000 attendees
  • 624 participating companies from 26 countries
  • 74 defence, trade and industry delegations from 36 countries
  • 21 associated conferences, seminars and symposia

As an exhibitor in the USA Partnership Pavilion at Land Forces, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

The USA Partnership Pavilion is your export advantage at Land Forces. Because it presents the highest concentration of USA equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Participation of U.S. Commercial Service representatives from countries in and around the Indo-Aisan-Pacific region
  • U.S. Department of Commerce works closely with the USA Partnership Pavilion to ensure maximum exposure to buyers; on-site counseling services are available
  • The Pavilion location is the ideal spot for any company looking to network with local and regional industry leaders
  • A targeted “Ask America” marketing campaign helps spread your brand and your message to a wide audience
Christa March
Project Manager

See and be Seen

The USA Partnership Pavilion provides the essential business connections and unique opportunities for U.S. exhibitors to meet with peers, potential suppliers and customers. The Australian Army will invite Army Chiefs and Military Leaders from throughout the Indo-Asia-Pacific region and around the world to participate in Land Forces 2020.

Our public sector partners represent the national interests of the United States, and are the points of contact for their trade and development counterparts in the Indo-Asia-Pacific region.

U.S. Embassy & Consulates in Australia

The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service Australia

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.


Australian Government Department of Foreign Affairs and Trade
Australia's aid policy framework reflects an increasing focus on the private sector: as the source of economic growth, incomes and jobs; and as a partner with whom we can work to achieve faster and more sustainable development outcomes. Private sector development refers to DFAT’s work to support the growth of the private sector in developing countries.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at Land Forces. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications. In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during Land Forces 2020.


LAND FORCES 2020 is organised by Industry Defence and Security Australia Limited which is part of a not-for-profit group headed by Aerospace Maritime Defence and Security Foundation of Australia Limited. Industry Defence and Security Australia also organises the biennial CivSec and the Pacific International Maritime Exposition held biennially in Sydney. Its corporate affiliate, Aerospace Australia Limited, organises the Australian International Airshow and the Australian International Aerospace & Defence Exposition, held biennially at Avalon in Victoria.

Christa March
Project Manager

Hit Your Targets Down Under

As an exhibitor in the USA Partnership Pavilion at Land Forces you start the show with an advantage that you can build on. From the design of your booth to the presentation of your brand, Kallman has you covered. The USA Partnership Pavilion’s Opening Ceremony, VIP Delegation tours, The USA VIP Reception, support from the U.S. Embassy and our relationship with the show organizer ensures you every opportunity for a successful Land Forces event.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Land Forces we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The USA Partnership Pavilion VIP reception gives sponsors and exhibitors an opportunity to network with high-ranking U.S. regional VIPs, senior Embassy personnel and local business leaders. In coordination with the U.S. Embassy diplomatic corps, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to our international trade partnerships, we bring the best ideas and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S.exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Land Forces outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us on Twitter, Facebook, LinkedIn, Instagram and Flickr — and let us know how to follow you, too.

Strategic Partners and Sponsors

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Meet Your Team

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Christa March Project Manager

Christa March

Project Manager


Being a Project Manager at Kallman allows me to work with a team of different people, with different responsibilities, all striving toward one goal. My door is always open to share ideas and strategize (except when it’s closed because I tend to talk loudly on the phone!).

"Leadership and learning are indispensable to each other." — John F. Kennedy

Kevin Tighe Sales Account Executive

Kevin Tighe

Sales Account Executive
Nancy Villari

Nancy Villari

Project Coordinator


I’ve worked at Kallman Worldwide for the past nine years, and have enjoyed traveling to different parts of the globe, meeting people and learning about their lifestyles. My job allows me to interact and assist companies to make their trade show experience easy and trouble-free. Love my job!

Oshaira Rojas, Operations Specialist

Oshaira Rojas

Operations Specialist


I am responsible for the implementation of all operational details of assigned trade shows from start to finish. My experience working within the hospitality industry has demonstrated attention to detail, teamwork, high-quality service and communication are all necessary to maintain a well-composed operation that resonates with our clients. My passion for events planning and coordination is where I get inspiration to develop clients’ visions and make pavilions come to life.