Why Japan Aerospace 2021?

Japan is the largest aerospace industrial market in Asia, with a current aerospace production value in excess of 2 trillion YEN. Starting with the licensed production of defense aircraft, satellites and launch vehicles, the Japanese aerospace industry has built its own capabilities in indigenous development.


Although the Japanese aerospace industry is still relatively small compared with the automobile, home electronic and computer industries, it shows a huge potential for growth in the near future as a qualified partner in the global aerospace industry.

In the defense sector, Japan adopted new principles and guidelines for arms exports, the first major overhaul of its arms embargo policy in nearly half a century. Japan will now allow arms exports only if they serve the purpose of contributing to international cooperation and its security interests. Stable production is expected on the defense side in line with increased Defense Ministry’s procurement related to mass production of the P-1 maritime patrol aircraft, C-2 transport aircraft, and the F35 fighter. With 2018 Defense budgets higher than ever, Japan’s growth potential is huge in the near future as a qualified partner in the global aerospace industry.


Why Exhibit in the USA Partnership Pavilion?

Japan’s strategic alliance and deep economic integration with the USA continues to present opportunities for cutting edge and evolving sectors including space, defense, and security. Related growth sectors include defense procurement, advanced manufacturing, and cyber security solutions.


In the civil aircraft market, Japanese manufacturers such as Mitsubishi Heavy Industries (MHI), Kawasaki Heavy Industries (KHI), and Fuji Heavy Industries (FHI), supply about 35% of the content for the Boeing 787 and 21% of the Boeing 777. Thus, the aerospace business on the commercial side is influenced by the success of Boeing programs.

The United States is the world's leading military and defense supplier and well-positioned with technology and trade policy to increase its share of the growing 2018 defense budgets in Japan. The recent passing of legislation that would permit Tokyo to dispatch their Self-Defense Forces overseas and strengthen ties with the U.S. military and American allies gives American exhibitors a market advantage at Japan Aerospace 2018. Japan’s defense spending continues to be driven by concerns about North Korea and Chinese maritime activities.

Working hand-in-hand with the American Embassy in Tokyo, as well as other government stakeholders, the upcoming edition of the USA Partnership Pavilion will feature onsite events and networking opportunities, a robust delegation program, and a U.S. VIP reception bringing exhibitors together with civil/military aviation decision-makers from around the world.


Kim Keogh
Project Manager

A lucrative market for aerospace imports.

Japan continues to offer a lucrative market for imported aircraft, aircraft parts, and engines. U.S. firms are present with opportunities in the market as the Japanese industry undertakes international projects, develops transport and patrol aircraft for defense, and develops small jets and small jet engines for civil aviation.

Japanese Aerospace Industry: Worldwide Partner, Technology, Quality and Reliability

Aircraft, Engine, Components and Materials

The development and manufacturing of defense aircraft was a base of the Japanese aerospace industry. In the past 20 years, fighters, observation helicopters, trainers, amphibious flying boats, patrol aircraft and cargo aircraft have been successfully developed and produced. Nowadays, Japanese firms have achieved world-class level in the components and materials by creating unified supply chains which are able to provide complete end-to-end services in Japan and overseas. These firms cooperate with important partners in airframe production and engine parts included major global companies such as Boeing, Airbus, GE, Pratt & Whitney and Rolls Royce. The current examples of these activities are participation in the development and production of the 787 Dreamliner with Boeing in which the total work share of Japanese firms accounts for approximately 35% and the A380 program in which about 20 Japanese firms are participating as suppliers.

World Class Launch Vehicles & Satellites

Japan is in the fourth position amongst satellite-launching countries, coming after Russia, the U.S. and France. As of the end of 2013, more than 30 scientific and experimental satellites and more than 50 application satellites have been developed and launched in Japan. Nowadays, the space industry in Japan is actively committed to the ISS program, in which 16 countries participate, as well as other international joint development programs as a part of its comprehensive space development. Currently, Japan operates the H-IIA and H-IIB, which rival any of the world’s topclass liquid propellant launch vehicles, and the Epsilon is among the most newly developed solid propellant launch vehicles and was successfully launched in September, 2013. Japan retains the ability to explore and utilize space in an independent manner.

  • Number of Exhibitors: 812 companies / organizations (Exhibitors: 344, Co-exhibitors : 468, Overseas Exhibitors: 210)
  • Exhibit Scale: 11,339㎡
  • Country or region: 31 countries / regions 

The USA Partnership Pavilion is your export advantage at Japan Aerospace 2021. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers through our many in-country associations and relationships. Plus the Pavilion location is the ideal spot for any company looking to network with local industry leaders!

  • Location – High traffic space.
  • Anticipated industry briefings with representatives of local/regional agencies.
Kim Keogh
Project Manager

Over half a century of partnership between the USA & Japan.

U.S. firms have an overwhelming presence in the market due to long-standing relationships, some spanning over 60 years, with domestic manufacturers and trading firms.

The public sector entities listed below represent the national interests of the United States and are the points of contact for their trade and development counterparts in the Asia-Pacific region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Japan
The U.S. Embassy in Tokyo is every American company’s partner in initiating or expanding sales in Japan and helping to knock down barriers. We also look to partner with Japanese firms to complete the U.S. export equation or facilitate direct investments or other business-to-business exchanges.

These local/regional advocates for America's industry interests support the collective U.S. presence at JA2021. Kallman Worldwide has been an active supporter of each.

Coming Soon!

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at JA2021. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during JA2021:

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at JA2021, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with the Japan Aerospace 2021 organizer, Tokyo Big Sight Inc., translates into faster service — and fewer problems for you.

The Society of Japanese Aerospace Companies

Kim Keogh
Project Manager

Watch your business take off!

As an exhibitor in the USA Partnership Pavilion at Japan Aerospace 2021, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of booth, promotion and PR options will elevate your initiatives to new heights.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Japan Aerospace, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The USA Partnership Pavilion VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Japan Aerospace outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

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Meet Your Team

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Keira Langan, Assistant Manager, Operations

Keira Langan

Assistant Manager, Operations


My love of events and servicing people began in culinary school. Although I have not pursued a life in foodservice, I will always continue to conduct myself in the manner of a kitchen… detail-oriented, organized and a team player.

Kim Keogh, Project Manager

Kim Keogh

Project Manager


Mike Petrassi

Mike Petrassi

Sales Manager


My love for the international events industry started just over 10 years ago. I came from the freight forwarding business where I was working on big shipments for trade shows. Once I dove into the sales side of the business, I found great satisfaction; I knew I was going to make a career here. I now manage a team of six outstanding sales associates who focus on helping U.S. companies grow their businesses and stand out from competitiors at shows around the world. Every day I look forward to building new relationships and helping our customers reach their export goals.