Why Exhibit at Farnborough 2020?

Over the next year, we are set to see both the commercial as well as defense aerospace sectors continue their ascent!

 

A strengthening of world economies, low oil prices, and strong passenger travel demand, has primed the commercial aerospace sector for strong growth. In addition, a return to increased military spending by the new U.S. Administration, after years of declines, will reinvigorate the defense aerospace sector.

Farnborough is situated in the UK’s south west region, which is home to 15 large aerospace corporations as well as numerous world-class supply chain companies. Boasting the 2nd largest aerospace industry in the world, the United Kingdom’s aerospace sector employs over 230,000 people at nearly 3,000 companies. The UK’s aerospace industry has grown 39% in just the last 5 years, with more record growth expected in 2017-2018. With over 1,500 exhibitors attending in 2018, The Farnborough Air Show is the runway to take your sales to the next level!

 

Why Exhibit in the USA Partnership Pavilion?

During the 2020 Farnborough Air Show, over 250 U.S. companies benefitted from their inclusion in the US Partnership Pavilion.

 

Prime locations in three halls, access to the highly lauded Exhibitors Lounge, and invites to special events, are only some of the reasons why companies that display with Kallman return to the USA Partnership Pavilion. When you choose to exhibit within the Pavilion, you put yourself in the center of the action. Hundreds of C-Suite decision makers, members of international delegations, and governmental officials, seek out the Pavilion as their one stop shop for the best of what the American aerospace industry has to offer. In 2018, over $123 Billion in business was conducted at Farnborough, let us help you your sales to this number in 2020.

Gerri Cozic
Vice President

Take off!
Start at the source. The demand for aerospace and defense in the European region is creating powerful business opportunities for equipment and services providers. The show is focused on big market sectors, and attracts a wide cross-section of buyers and influencers — everyone will be at Farnborough. The Pavilion will be a focal point for anyone looking for American innovation, quality and commitment.

An all-industry Event! The Farnborough International Airshow is a fantastic opportunity to discover, on a single site, all the latest developments in:

  • Military
  • Civil
  • MRO
  • Space
  • Manufacturing Technology

2018 Farnborough International Airshow: Highlight Stats Overview

Exhibitor Attendance

  • 1,500 exhibitors from 52 countries

Trade Visitors
There was a rise in trade visitors of nearly ten per cent compared previous years 

  • More than 80,000 visitors passed through the gates
  • 72 more direct exhibitor bookings representing a 15 per cent increase on 2016
  • Additional shuttle buses from the stations and car parks made a big difference

International Attendance
Coming 37 weeks before Brexit, this was the most globally attended Airshow ever:

  • Number of country pavilions increased from 23 to 29
  • Largest ever presence from China, up by 70 per cent on 2016
  • Increased presence from Japan with a second pavilion

Delegations Programme
The Delegations Programme saw major growth, up by 20 per cent on the 2016 show:

  • 831 meetings with 201 companies
  • Total of 156 civil and military delegations
  • Military delegations saw a rise of 30 per cent to 133

The USA Partnership Pavilion is your export advantage at Farnborough International Airshow 2020. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Location – High traffic space centrally located just inside the main entrance.
  • Anticipated industry briefings with representatives of local/regional agencies.
  • Participation of U.S. Commercial Service representatives from countries in and around the European region.

 

Gerri Cozic
Vice President

Make powerful connections.
For over 20 years, Farnborough International Airshow has been bringing together a wide cross-section of stakeholders, influencers and decision-makers seeking deals that make a difference. As the American representative of the show, Kallman Worldwide coordinates with government leaders, industry advocates, media observers and organizer partners to ensure you get the stakeholder attention you deserve.

Our public sector partners represent the national interests of America, and are the points of contact for their trade and development counterparts in the European region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, UK
The United Kingdom (estimated 2015 GDP of $2.9 trillion) has the fifth-largest economy in the world and the second-largest economy in the European Union, and is a major international trading power. While the United Kingdom is geographically relatively small (about the size of Oregon, it has a population of more than 64 million people. Highly developed, sophisticated, and diversified, the United Kingdom is the largest market in the world for U.S. service exports.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at Farnborough International Airshow 2020. Kallman Worldwide is an active member of each.

Aerospace Industries Association
We help you and all levels of your organization get closer to your customers and competitors by providing numerous networking opportunities through meetings, international air shows, and an extensive network of councils, committees, and working groups.

DFAS
The people of the Defense Finance and Accounting Service (DFAS) take pride in serving the men and women who defend America. We take our contribution to national defense seriously. We work hard to fulfill the important fiscal responsibilities entrusted to us by the American taxpayers. We ensure the resources they provide are accounted for properly.

SAF/IA
SAF/IA strengthens US and global security through partnerships in air, space, and cyberspace by integrating security cooperation activities, advancing partner capabilities and interoperability, and developing international Airmen.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at the Farnborough International Airshow. Look for real-time Headline News from Kallman industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during the Farnborogh International Air Show 2020:

Asia-Pacific Defense Reporter
Asia-Pacific Defence Reporter (APDR), Australia’s longest-standing defence publication, provides strong timely news and authoritative analysis on defence issues and developments throughout Australia and the Asia-Pacific region.

Asian Aviation
Asian Aviation, Asia’s leading independent civil aviation magazine, is a respected professional source of information covering all sectors of the rapidly expanding aviation industry in the Asia-Pacific region.

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.

Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.

Flightglobal
Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers. We are experts in providing you with the complete view of the aviation industry.

GBP — Global Business Press
Information is key to survival and prosperity in the current fast-paced business environment. Backed by over a decade of experience in the Asian market, Global Business Press produces the Asian Airlines & Aerospace (AA&A) and Asian Defence Technologyy (ADT) magazines that are distributed throughout the region and beyond. We also produce the ShowDaily and Supplement at selected Aerospace and Defence exhibitions in Asia, featuring news from the events and analysis of current technology and policies in the region.

SAP MEDIA WORLDWIDE LIMITED
SAP is a pioneering publications company catering to industry professionals and end users. SAP Show Daily magazines are prominent at the Dubai, Singapore, Paris, Farnborough, Aero India, DefExpo and Japan Aerospace events.

SHEPHARD MEDIA
For over 35 years, Shephard Media has been providing high-quality business intelligence to the aerospace, defence, maritime security and military training markets, through a combination of magazines, online news services and handbooks. Particularly well known within the rotorcraft, unmanned vehicles, C4ISR, military logistics, land warfare and maritime security markets, Shephard Media is poised to expand into new sectors and provide new offerings to ensure that we best serve our global markets as a leading supplier of business intelligence.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Farnborough, too. Join the conversation @kallmanEWC #USPavilion

Farnborough International Ltd
Farnborough International Ltd. comprises a team of industry professionals focused on delivering world-class business events. As organiser of the iconic Farnborough International Airshow, the company plans and creates what is the best trade event of its kind for the global aerospace community. FIL is currently consultant to the Civil Aviation Authority for the Kingdom of Bahrain for the Bahrain International Airshow and adviser to FICCI, organisers of India Aviation. Farnborough International Ltd (FIL) is a subsidiary company of ADS, the trade organisation advancing UK Aerospace, Defence, Security and Space industries.

Gerri Cozic
Vice President

Reach for the Sky at Farnborough!
As an exhibitor in the USA Partnership Pavilion at The Farnborough International Airshow, you start the show with an advantage that you can build on. From the design of your stand to the presentation of your brand, Kallman's portfolio of Farnborough Impact options will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead generation, challenge our team to create the perfect scheme.

CREATIVE SERVICES

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The Partnership Chalet
At the world’s great air shows, corporate chalets offer the ultimate executive escape from the exhibit floor, but with a price tag few companies can even consider.  The Partnership Chalet introduces a co-op option that makes C-level luxury more accessible and affordable.

Whether you’re looking for a headquarters home-away-from-home, a haven for hospitality, or a discreet balance of both, Kallman’s fractional ownership model gives you the flexibility to buy just as much space as you need. The Partnership Chalet bar and seating area

  • Private meeting rooms include a boardroom table with seating for 6-8 persons, and lockable credenza.
  • Meeting rooms can be customized to include adjoining rooms, private suite style or larger space as needed.
  • The dining program on the upper floor offers six-to-eight person tables along with an allocated exterior four-person balcony table as well.

THE CHALET AT FIA 2018

Advertising
The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Farnborough International Airshow, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Sponsorships
Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The USA Partnership Pavilion VIP reception gives sponsors and exhibitors an opportunity to network with high-ranking U.S. regional VIPs, senior Embassy personnel and local business leaders. In coordination with the U.S. Embassy diplomatic corps, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Merchandise
Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to our international trade partnerships, we bring the best ideas and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S.exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Farnborough International Airshow outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us on Twitter, Facebook, LinkedIn, Instagram and Flickr — and let us know how to follow you, too.

Current News From Our Media Partners

  • Flight Global

China lays out plan to become aviation powerhouse

China s aviation regulator has put out an action plan targeted at building the country into an aviation powerhouse.

Taiwan awards contract for 11 corvettes

Taiwan awarded a TWD16.4 billion ($541 million) contract for 11 ‘High-Performance Ships’, otherwise known as the Tuo Chiang-class...

US Africa strategy hinges on local forces stepping up as Pentagon ramps down: Bolton

As the Trump administration pulls back America’s military presence in Africa, it’s calling for more African regional security...

AirAsia confirms multiple bidders for aircraft and leasing assets

AirAsia has confirmed that it has been approached by 13 potential purchasers for some of its aircraft and its aircraft leasing...

Meet Your Team

Kimberly Arencibia Operations Specialist

Kimberly Arencibia

Operations Specialist

  

Working with clients in the office and on the road, my job is to make sure our exhibitors are happy with their final product.

Keira Langan, Assistant Manager, Operations

Keira Langan

Assistant Manager, Operations

  

My love of events and servicing people began in culinary school. Although I have not pursued a life in foodservice, I will always continue to conduct myself in the manner of a kitchen… detail-oriented, organized and a team player.

Mike Petrassi

Mike Petrassi

Sales Manager

  

My love for the international events industry started just over 10 years ago. I came from the freight forwarding business where I was working on big shipments for trade shows. Once I dove into the sales side of the business, I found great satisfaction; I knew I was going to make a career here. I now manage a team of six outstanding sales associates who focus on helping U.S. companies grow their businesses and stand out from competitiors at shows around the world. Every day I look forward to building new relationships and helping our customers reach their export goals.  

Dona McAvoy, Chalet and Corporate Hospitality

Dona McAvoy

Manager, Corporate Hospitality

 

As our Corporate Hospitality Manager, I cater to the needs of our clients to foster a successful business environment. I love playing an integral role providing Chalets that perfectly match the descriptions our clients envision.

Ann Kallman

Director, Creative Services

  

As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Gerri Cozic

Gerri Cozic

Vice President

  

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager