Why F-Air 2019?

Colombia has become a Latin American leader in the aerospace and defense industry due in part to the political stability and significant increase in investment toward aerospace infrastructure and economic development. As a country that has seen industry growth in the double digits year in and year out, Colombia will continue to invest heavily in the industry and continue to look for the best  
equipment, products and suppliers to support its growth. 

Whether you’re established and looking to expand in the region or working to secure your first deals here, F-Air will open the door to Colombia’s dynamic and diversifying aerospace and defense market.

Why Exhibit in the USA Partnership Pavilion?

Colombia will look to the USA as it implements its 2030 plans for interoperability to meet international capability standards.



The United States is Colombia’s strongest ally and largest trading partner, with U.S. exports to Colombia valued at $16 billion. Since the signing of the U.S.-Colombia Free Trade Agreement (FTA) on May 15, 2012, U.S. exports to Colombia have increased by 15%, making Colombia a leading market for U.S.-based manufacturing.

Kallman Worldwide builds on that connection with more than a decade of experience working with the show organizers and other stakeholders in the region including the U.S. Commercial Service, U.S. Embassy, Office of Defense Cooperation and AmCham. Our USA Partnership Pavilion delivers more on the floor — and our Latin American office adds a home-field advantage with extra fluency in the language, culture and industry marketplace. From pre-show administrative, marketing and exhibitor services to on-site support and activities — media relations, networking, delegation tours, exhibitor lounge/meeting areas and 24/7 trouble-shooting — Kallman clears the way for more success and sales in Latin America at F-Air. In 2018, the USA will be the featured nation at the show, giving international delegates even more reason for to visit the USA Partnership Pavilion and U.S. exhibitors in their stands!

Carolyn Carniaux
Project Manager

Opportunities soar at F-Air!


The demand for civil and defense aviation needs in Colombia is growing! Be at the show where civil and military authorities, commercial aviation executives and foreign investors will converge to discover the latest products and technologies in the industry.

F-Air 2019 is an international exhibition specialized in technological development and innovation for Civil and Military Aerospace industry. It is organized around three core market sectors:

Civil Aviation

  • The aviation industry in Colombia is growing at a rate greater than 10% per year. In 2009, the country was handling 15.6 million passengers, while in 2013 it reached 28 million. The projections are that Colombia will grow to around 35 million passengers within the next few years. The Colombian government has increased investment in aeronautical infrastructure due to the increasing demand on airport traffic.

Military Aviation

  • In 1990, the U.S. Office of Aviation and Narcotics Affairs provided 18 UH- 1N helicopters, buying 36 more over the years. In 2010, the Colombian military had 280 helicopters and 200 fixed-wing aircraft with no major new purchases projected until 2015 with the exception of some possible interest to purchase helicopters with higher capacity to transport troops and equipment. Due to recent aircraft acquisition, there are significant opportunities for training, parts and maintenance for these aircraft, especially for Blackhawk rotor blades repair services and erosion-resistant coating systems.

Defense Systems

  • On average, the total military spending is 3.5 percent of Colombia’s total GDP. Under Plan Colombia, significant U.S. funding, technical assistance, and equipment support has been provided to Colombian-led counter narcotic programs for drug eradication and interdiction, and expansion of the capacity of Colombian military and police.

The 2017 edition of F-Air reported strong attendance and industry participation:

  • 60,000 visitors
  • 150 exhibiting companies
  • 400 trade meetings
  • 22 delegates from 18 countries
  • Business expectations of USD 71,000,000

The USA Partnership Pavilion is the Official Guest Country, and your export advantage at F-Air. 2019! Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Launch your products and raise your recognition in the Latin American aerospace, civil and commercial aviation and defense and security marketplace.
  • Meet decision-makers from U.S., Colombian and international armed forces and private aviation companies.
  • Inform visitors of your innovations in the aviation Industry. Strengthen your sales network and relationships with current clients.
  • Work with U.S. Commercial Service specialists to outline opportunities for you in the region.
  • U.S. Embassy Office of Defense Cooperation works closely with the USA Partnership Pavilion to ensure maximum exposure to buyers at the show.
  • The USA Partnership Pavilion location is the ideal spot for any company looking to network with local giants.
Carolyn Carniaux
Project Manager

Build your business network in Colombia and Latin America!


F-Air will attract commercial, military and government delegations from the U.S., Colombia and Latin America and around the world. The USA Partnership Pavilion provides the essential business platform and unique opportunity for American exhibitors to meet with industry experts, peers, potential customers and suppliers.

Our public sector partners represent the national interests of the United States, their counterparts in Colombia, and are the points of contact for trade and development influencers in Latin and South America region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Bogota

The United States Embassy in Colombia, will continue to provide exceptional business opportunities for US companies making it easier for American companies to establish local offices and cost effective exports to Colombia.

The Ministry of National Defense of Colombia
The country’s highest authority on Defense and Security matters. The Ministry’s main objectives are the formulation and adoption of policies, general plans, programmes and projects for the National Defense.

Ministry of Civil Aviation
Ministry of Civil Aviation is responsible for formulation of national policies and programs for the development and regulation of the Civil Aviation sector in the country. The Colombian Civil Aviation Authority is an organization that ensures the development of the civil aviation, airline industry and safe use of air space. This organization concentrates entirely in the development of the sector and helps it to experience the wide variety of products and services that have been developed in the sector in the recent years. It keeps in mind the high standard of safety that is associated with the industry and thus contributes in the development of good infrastructure associated with the industry.


These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at F-Air.

AmCham Colombia
AmCham Colombia promotes trade, investment and free enterprise focusing on the commercial interests of Colombia and the United States in both hemispheric and global markets.

U.S.-Colombia Business Partnership
The U.S. - Colombian Business Partnership is the premier business advocacy organization dedicated to strengthening the economic and commercial relationship between the United States and Colombia. The Council’s primary mission is to serve as the direct link between business and government leaders.


Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnerhsip Pavilion at F-Air 2019. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with international media leaders to provide news, information and insight to the Pavilion during F-Air 2019.

Social media will play an important role in promoting the USA Partnership Pavilion and the greater U.S. presence at the show, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with the F-Air organizers translates into faster service — and fewer problems for you:

Colombian Air Force
The Colombian Air Force executes and keeps the dominion of the air space and executes air operations for the defense of sovereignty, the independence, the integrity of the national territory, the constitutional order and obtains the State purposes.

Aeronautica Civil De Colombia
The Civil Aviation Authority of Colombia – “Aeronautica Civil” - strives to ensure the orderly development of civil aviation in Colombia, the aviation industry and the safe use of its airspace, facilitating different modes of transportation enhancing the country's competitiveness.​​​​​​​

The International Business and Exhibition Center of Bogota has more than 50 years of experience leading the fair activities in the region.​​​​​​​

Carolyn Carniaux
Project Manager

Go above and beyond all expectations!


As an exhibitor in the USA Partnership Pavilion at F-Air, you start the show with an advantage you can build on. From the design of your stand to introductions to key industry players, Kallman's portfolio of services and impact options will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For F-Air, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your F-Air outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

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Meet Your Team

Carolyn Carniaux Project Manager

Carolyn Carniaux

Project Manager


I have the pleasure to work with a team of dedicated experts who represent both internal and external stakeholders. It is my job to ensure that the ball is moving forward to the collective goal of an overall successful show for U.S. International Pavilion exhibitors. In planning, we usually hit both bumps and smooth patches along the way – much like the actual roads we travel in the diverse and exciting destinations we work in across the globe!

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager


Peter Kelley Project Manager

Peter Kelley

Project Manager


Samantha Eichmann

Project Coordinator



As Kallman Worldwide's newest Project Coordinator, I've enjoyed learning the "ins" and "outs" of the trade show business over the last year. When I'm not at my desk caffeinating and singing along to country music, you can find me outside on a run, or in the kitchen baking something sweet!

Sharon Slender, Senior Operations Specialist

Sharon Slender

Senior Operations Specialist

+1 (201) 251-2600 x 111


In the trade show industry for over 34 years and still love giving exhibitors the “wow” factor to help them accomplish their marketing message with their booth design.