MARKET INTELLIGENCE
Step-by-step Session Format
The overall program is composed of five component segments that take place over the course of up to three weeks.
1- Upon registration and acceptance into the program all program participants will be provided briefing materials to assure a common foundation and up-to-date summary of current market conditions.
2- In advance of the live interactive online event each company’s profile including product information, web links and video messaging (if provided) will be circulated to the panel of foreign presenters / participants.
3- Group Session(s): Presentations by vetted buying authorities who have expressed interest in the products and services provided by the delegation. Each presentation culminates in Q&A opportunities for the delegates.
4- B2B Meetings: With the information provided by each delegate, we request that our presenter(s) recommend a specific individual/office with relevant interest and management responsibility to meet with the delegates one-on-one. Depending on availability, the meetings may take place on the same day as the group discussions or may be scheduled for a later, mutually-agreed, time and date.
Participation Benefits
· Access into the combined global connections of Governor Gavin Newsom’s Office of Business and Economic Development (GO-Biz), the U.S. Department of Commerce, and Kallman Worldwide
· Gather firsthand action-oriented market intelligence, and stay a step ahead of your competitors
· Learn how and where to focus your export sales and marketing efforts
· Be introduced to sources of ongoing advice /assistance / representation in the markets with the most potential for you
· Receive pre-event briefing materials to lay a solid foundation and let you “hit the ground running” on game day
· Promote your innovations and products by submitting a company description that will be shared with the content provider(s) in advance of the event
· Experience greater personalized attention since there will be only 10-12 other companies per event, fostering an intimate experience and increased dialogue
· Build on the discussions initiated during our introductory session with one-on-one conversations with interested buying authorities
Special Note: Require minimal investment to achieve maximum results: Go Biz will use funds allocated under the federal STEP program to subsidize the participation cost for qualifying Californian companies
REGISTER WITH THE STATE OF CALIFORNIA
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