Why Bahrain International Airshow

From force modernization to expanding airport infrastructure, the Bahrain International Airshow (BIAS) attracts motivated buyers from across the Middle East and North Africa (MENA) region searching for high-quality equipment, innovative technology and design, and extraordinary service presented in a highly personalized trade show environment. Established in 2010, and held under the patronage of His Majesty King Hamed bin Isa Al Khalifa, King of the Kingdom of Bahrain, the biennial event is renowned for its world-class facilities and consistently high-level delegations.

Conveniently scheduled opposite the odd-year biennial Dubai Airshow, the 2020 edition will present an impressively diverse and dynamic aviation and aerospace marketplace, reflecting the Kingdom’s need to upgrade and modernize its air defenses, accommodate the growing demand for air travel (the airport is growing four-fold) and compete more aggressively as a regional gateway for business (why should Dubai have all the fun?!). 

Why exhibit in the USA Partnership Pavilion

Your advantage at BIAS builds on nearly 50 years of bilateral diplomatic, trade and security cooperation between the United States and the Kingdom of Bahrain. With as much as $2 billion in total goods transacted annually and a high-profile deal for 19 F-16 Block 70s back on the table, momentum is in America’s favor heading into the 2020 edition. Kallman’s decades of industry knowledge and long history of producing successful events in the MENA region uniquely position us to help you here. In particular, our influential relationships include direct access to the office of the Bahrain Ministry of Transportation and Telecommunications (with whom we signed to rep the next two editions of the show) and affiliated partners at Farnborough International, AmCham executives, U.S. Embassy staff, Commercial Service counselors, Defense Security Cooperation Agency leadership and the U.S. Aerospace Industries Association.

These relationships anchor the USA Partnership Pavilion, which will be the centerpiece of the American presence at BIAS 2020. In addition to full-service exhibitor support before and during the show, the Pavilion will host visiting delegations, special networking events events and focused market sector briefings to bring more of the people you need to know — and who need to know you — to your booth. Dig into the ORI tabs below for details, and stay connected with Kallman for more news, insights and even a few surprises as the show approaches. We'll make sure you make the most of the unique opportunities, relationships and impact benefits of exhibiting in the USA Partnership Pavilion at the Bahrain International Airshow 2020.

Christa March
Project Manager

BIAS 2020 is your link to big business opportunities!

Bahrain's own investment in aviation is growing rapidly; from aircraft to training and maintenance to airport infrastructure, the Kingdom embraces the economic advantages of this rapidly growing industry.

The Bahrain International Airshow is focused on three core sectors of Aviation; Commercial, Defense and Business/General Aviation. The 2020 show will return with a number of new features that will bring this event to another level.

Commercial Aviation
The Middle East is the only region in the world where the wide-body fleet is larger than the single-aisle fleet. This is just one of many reasons why the Middle East is now considered a major aviation hub.

Defense Military Aviation
is continuing to be an important focus in the Middle East, resulting in increased spending as well as a larger footprint from both local and multi-national companies. With huge advances in military technology and new weapons systems entering the market, visitors to the Bahrain International Airshow can expect to see a significant military presence at the show.

Business/General Aviation Business
Aviation in the Middle East continues to see strong growth with both movements and the number of aircraft registered increasing steadily. The rapidly growing economies of the GCC combined with Bahrain's accelerating BIA expansion are helping to cement business aviation as a cornerstone of the Middle East aerospace industry for years to come.


Connecting U.S. suppliers with buyers from around the world is what makes the Pavilion a distinct destination Bahrain is set forth to attract a wide scope of decision-makers, opinion-leaders and influencers around the world.

The USA Partnership Pavilion provides the essential business platform and unique opportunity for American exhibitors to meet with industry experts, peers, potential customers and suppliers.

Christa March
Project Manager

Connect with the powerful and prestigious!

Bahrain is set forth to attract a wide scope of decision-makers, opinion-leaders and influencers around the world,  The USA Partnership Pavilion provides the essential business platform and unique opportunity for American exhibitors to meet with industry experts, peers, customers and prospects.

U.S.-Bahrain Business Council (USBBC)
USBBC is the premier business advocacy organization dedicated to strengthening the economic and commercial relationship between the United States and Bahrain.

 U.S. Embassy in Bahrain
U.S. embassies are committed to supporting U.S. companies to start exporting or grow their exports to Bahrain.

The American Chamber of Commerce
in Bahrain Facilitating network and connection Promoting the US - Bahrain free trade agreement Increasing trade and business growth

Aerospace Industries Association (AIA)
The Aerospace Industries Association (AIA), founded in 1919 only a few years after the birth of flight, is the premier trade association representing major aerospace and defense manufacturers and suppliers in the United States. AIA helps you and all levels of your organization get closer to your customers and competitors by providing numerous networking opportunities through meetings, international air shows, and an extensive network of councils, committees, and working groups. At the Dubai Airshow, AIA members participate as exhibitors, association executives attend as advocates and the association also hosts aircrews flying and operating U.S. military aircraft featured in the daily flying displays.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion at Bahrain:

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.
Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.
Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers.
We are experts in providing you with the complete view of the aviation industry. Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Bahrain, too. Join the conversation @kallmanEWC #USPavilion

Farnborough International Ltd comprises a team of industry professionals focused on delivering world-class business events. As organiser of the iconic Farnborough International Airshow, the company plans and creates what is the best trade event of its kind for the global aerospace community. FIL is currently consultant to the Civil Aviation Authority for the Kingdom of Bahrain for the Bahrain International Airshow and adviser to FICCI, organisers of India Aviation. Farnborough International Ltd (FIL) is a subsidiary company of ADS, the trade organisation advancing UK Aerospace, Defence, Security and Space industries.

Christa March
Project Manager

Build on America's advantage in the MENA region.

As an exhibitor in the USA Partnership Pavilion at the Bahrain International Airshow, you start the show with an advantage that you can build on.  From the design of your stand to the presentation of your brand, Kallman's portfolio of services and impact options will generate more buzz for your business.

Professional Attention to Your Business
The USA Partnership Pavilion is a prime location for promoting our nation’s aerospace, defense, and security leadership at Bahrain. Tell us what you need to succeed, and we’ll take care of the details — every step of the way. From building your stand and managing your exhibitor registrations to driving qualified traffic into the aisles so you can meet more buyers, Kallman’s got you covered.

Space Options:
Turnkey Stand
Standard: : Bring your products, promotions and people and move right in.
Your ready-made stand includes:
  • Hard Wall Panels                                    
  • Table with Chairs
  • Lockable Reception Counter                          
  • Spotlights
  • Wastebasket                                                
  • Literature Rack
  • 1-10 amp single socket powerpoint electrical outlet

Ask about upgraded features to create a more branded, polished presentation.

Custom Stand:
Space Only: Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion (services and amenities).
Design/Build: Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the USA Partnership Pavilion Visitors Guide. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Bahrain, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

​Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
Sponsor the Newsstand and share the spotlight with the show’s best sources. The Newsstand is the on-site information center located at the entrance to the USA Partnership Pavilion, one of the highest traffic areas at the show. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost. Use the form here to submit your news now.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Bahrain 2020 outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers.! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

Meet Your Team

Brian Keller, Sales Associate

Brian Keller

Sales Account Executive

Email Brian Connect on LinkedIn 

As a member of the Aerospace & Defense team, I have the privilege of operating along side you and my colleagues in dynamic and constantly evolving industries.  Everyday I look forward to utilizing the skills I've honed, and experiences had in 10 years of sales across three unique industries.  It is my intention to develop a deep understanding of your company, ascertain your goals, and help you achieve business success in markets around the world. I will always take your mission personally!      

Christa March Project Manager

Christa March

Project Manager


Being a Project Manager at Kallman allows me to work with a team of different people, with different responsibilities, all striving toward one goal. My door is always open to share ideas and strategize (except when it’s closed because I tend to talk loudly on the phone!).

"Leadership and learning are indispensable to each other." — John F. Kennedy

Jason Rubin

Sales Manager

Email Jason Connect on LinkedIn 

Nancy Villari

Nancy Villari

Project Coordinator


I’ve worked at Kallman Worldwide for the past nine years, and have enjoyed traveling to different parts of the globe, meeting people and learning about their lifestyles. My job allows me to interact and assist companies to make their trade show experience easy and trouble-free. Love my job!

Why exhibit in the USA Partnership Pavilion