Why Avalon 2021?

The Australian International Airshow and Aerospace & Defence Expo (AVALON 2021), is expected to break records again as a major platform for celebration of the Royal Australian Air Force’s 100th Anniversary.

In a comprehensive White Paper issued in February 2016, Australia’s Department of Defence outlined $195 billion in defense modernization spending between now and 2025-26. The plan calls for annual budget increases rising to 2% of GDP by 2020-21 and total annual budget growing from $32.4 billion next year to $58.7 billion by 2026.


Here’s how the big buckets break out:

  • 25% will go to Maritime Operations and anti-submarine warfare, including P-8A Poseidons and new tactical unmanned aircraft.
  • 25% is dedicated to funding “Key Enablers” — people, infrastructure, information and communications, simulators, science and such
  • 17% for Strike and Air Combat capability, including 72 F-35As to replace F/A-18A/B Hornets, air-to-surface, air-to-air and anti-ship weapons
  • 18% for Land Combat and Amphibious Warfare including surveillance and reconnaissance unmanned aircraft and long-range rocket systems
  • 9% will be invested in Intelligence, Surveillance and Reconnaissance capabilities, including support for 12 new E/A-18G Growlers and EW support aircraft
  • 6% for improved Air and Sea Lift Capability including two new C17A Globemaster IIIs, two additional KC-130A aerial refueller aircraft and three CH-47 heavy-lift helicopters

The scope of the event aligns with the government's spending priorities, virtually guaranteeing that any stakeholder who’s planning to buy anything over the next ten years will be walking floor and looking for you.

Useful links




Why Exhibit in the USA Partnership Pavilion?

"The United States is by far the largest foreign investor in Australia, accounting for over a quarter of its foreign investment," according to the U.S. State Department. "The 2005 Australia-U.S. Free Trade Agreement has nearly doubled our goods trade and increased our services trade by more than 122 percent."


The alliance between the United States and Australia is a true bilateral partnership that gives American exhibitors a secure advantage in the USA Partnership Pavilion at Avalon and all of our other events in this region. For more than 75 years our two countries have worked and fought together, notably cooperating on defense, security, global trade, health and environmental issues, and producing results that have contributed measurably to each nation's stability and growth.

The USA Partnership Pavilion at Avalon builds on America's equity in Australia and Kallman Worldwide's history with the show to help you meet more buyers, decision-makers and influencers. We've been the official representative of the show in the U.S. and organizer of America's presence here for more than 10 years, and that experience translates into more value for you in Geelong. In addition to our suite of end-to-end exhibitor services, the upcoming edition of the Pavilion will feature a new turnkey stand design and materials, a robust delegation program, close collaboration with in-country and regional U.S. Commercial Service representatives to facilitate business introductions and meetings, and marquee VIP reception to celebrate the American presence with attending civilian and military leaders.

We look forward helping you take-off down under at Avalon!!


Christa March
Project Manager

Soar to new heights down under.

Australia is buying! The country’s ever changing fleet — from military aircraft and light attack helicopters to business and commercial jets — means more opportunities for U.S. OEMs and SMEs at Avalon.

Avalon is organized around three core market sectors.

Commercial Aviation
Most of the world’s long-haul carriers serve destinations throughout Asia and the Indo-Pacific from Australian airports. Operations and MRO services are top-of-mind in this market.

General Aviation
The private jet market in Australia has more than doubled in the past decade. The geography of the Indo-Asia-Pacific region and the sheer size of Australia lends itself to business jets, turbo propeller and propeller aircraft for transportation needs. This, coupled with Parts, MRO and FBO business provides many opportunities for the General Aviation sector

Military Defense Equipment
The modernization of Australia’s defense forces is taking off. According to the Australian Defence White Paper these are the early days of a massive investment in new programs, upgrades and overhauling of aircraft and defense systems for the Royal Air Force and other branches of the Australian military. Many countries in the Indo-Asia-Pacific region are taking advantage of what will be on display at Avalon and are sending their representatives to the show to make contact with suppliers to do business with their respective militaries.


  • 698 participating companies
  • 161 offiical industry and government delegations
  • 38,952 attendees

The USA Partnership Pavilion is your export advantage at Avalon. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership. In addition to our complete suite of pre-show, on-site and post-show services, captialize on the extra attention, activities and access we're planning to generate for American suppliers:

  • The Pavilion has been located in the same hall as the Australian Defense Industry for the past 12 years. All of the key decision makers and influencers know exactly where to find U.S. industry!
  • Participation of U.S. Commercial Service representatives from countries in and around the Indo-Asia-Pacific region
Christa March
Project Manager

Make your connection at Avalon

The USA Partnership Pavilion provides the essential business connections and unique opportunities for American exhibitors to meet with peers, potential suppliers and customers. The RAAF will invite Air Chiefs and Air Force leaders from throughout the Indo-Asia-Pacific region and around the world to participate in Avalon.

U.S. Commercial Service (USDOC)
The U.S. Commercial Service is the lead trade promotion agency of the U.S. government. U.S. Commercial Service trade professionals in over 100 U.S. cities and more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets. 

Office of Defense Cooperation, U.S. Embassy
The ODC is the single point of contact for all Foreign Military Sales programs between the U.S. Government and the Government of Australia. 

U.S. Commercial Service-International Trade Administration
The U.S. Commercial Service in Australia will help you locate U.S. products, services, and business partners; meet suppliers and partners face-to-face; and participate in trade shows that feature thousands of U.S. companies.

DSCA (Defense Security Cooperation Agency)
Lead the security cooperation community (SCC) in developing and executing innovative security cooperation solutions that support mutual U.S. and partner interests. 

SAF/IA (Secretary Air Force International Affairs)
The purpose of this program is to improve the quality and professionalism of the International Affairs Workforce, grow the leadership of tomorrow, and build personal relationships among mid-level management throughout DSCA, the Military Departments (MILDEPS), other federal agencies, international FMS customers, and defense industry organizations.

AIA (Aerospace Industries Association)
We help you and all levels of your organization get closer to your customers and competitors by providing numerous networking opportunities through meetings, international air shows, and an extensive network of councils, committees, and working groups.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at Avalon. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during Avalon:

Australian Defence Magazine
Australian Defence Magazine (ADM) is dedicated to reporting the business of defence capability planning and procurement as well as reporting the development of infrastructure to support the ADF. ADM's main objective is to provide an essential communications bridge between defence industry and its single source customer, the Department of Defence. ADM also reports on the budgetary process, the policy development, the capability planning process and the procurement decisions which together provide the equipment and resources for Australia’s defence force.

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.

Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.

Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers. We are experts in providing you with the complete view of the aviation industry.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Avalon, too. Join the conversation @kallmanEWC #USPavilion

Aerospace Australia Limited is a part of the not-for-profit group headed by Aerospace Maritime and Defence Foundation of Australia Limited. This group organizes Avalon - The Australian Airshow, Pacific International Maritime Exposition, Land Forces Exposition, and CivSec Congress and Exposition. Kallman Worldwide is proud to partner with AMDA as the U.S. agent on all of these events.

Christa March
Project Manger

Reach altitude in Oz

As an exhibitor in the USA Partnership Pavilion at Avalon, you start the show with an advantage that you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide’s portfolio of Avalon options will generate more buzz for your business.

Professional Attention to Your Business
The USA Partnership Pavilion is a prime location for promoting our nation’s aerospace, defense, and security leadership at Avalon. Tell us what you need to succeed, and we’ll take care of the details — every step of the way. From building your stand and managing your exhibitor registrations to driving qualified traffic into the aisles so you can meet more buyers, Kallman’s got you covered.

Space Options:
Turnkey Stand
Standard: : Bring your products, promotions and people and move right in.
Your ready-made stand includes:
  • Hard Wall Panels                                    
  • Table with Chairs
  • Lockable Reception Counter                          
  • Spotlights
  • Wastebasket                                                
  • Literature Rack
  • 1-10 amp single socket powerpoint electrical outlet

Ask about upgraded features to create a more branded, polished presentation.

Custom Stand:
Space Only: Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion (services and amenities).
Design/Build: Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the USA Partnership Pavilion Visitors Guide. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Avalon, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

​Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
Sponsor the Newsstand and share the spotlight with the show’s best sources. The Newsstand is the on-site information center located at the entrance to the USA Partnership Pavilion, one of the highest traffic areas at the show. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost. Use the form here to submit your news now.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Avalon 2021 outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers.! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

Current News From Our Media Partners

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Air Force Space Policy Guru Loverro Tackles NASA Human Spaceflight

The new associate administrator will oversee the space station, Commercial Crew program,...

For the US Navy, it’s ‘all hands on deck’ to fix the Ford

As its shipbuilder works to fix lingering technology issues, Ford heads into its flight deck certification and testing period....

Lockheed Looks To More F-35 Development Work

Lockheed Martin is looking to new government interest in follow-on modernization upgrades...

Acting US Navy secretary: Deliver me a 355-ship fleet by 2030

The acting Navy secretary has made it clear he's serious about a 355-ship fleet....

Meet Your Team

Christa March Project Manager

Christa March

Project Manager


Being a Project Manager at Kallman allows me to work with a team of different people, with different responsibilities, all striving toward one goal. My door is always open to share ideas and strategize (except when it’s closed because I tend to talk loudly on the phone!).

"Leadership and learning are indispensable to each other." — John F. Kennedy

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager


Kevin Tighe Sales Account Executive

Kevin Tighe

Sales Account Executive
Nancy Villari

Nancy Villari

Project Coordinator


I’ve worked at Kallman Worldwide for the past nine years, and have enjoyed traveling to different parts of the globe, meeting people and learning about their lifestyles. My job allows me to interact and assist companies to make their trade show experience easy and trouble-free. Love my job!

Oshaira Rojas, Operations Specialist

Oshaira Rojas

Operations Specialist


I am responsible for the implementation of all operational details of assigned trade shows from start to finish. My experience working within the hospitality industry has demonstrated attention to detail, teamwork, high-quality service and communication are all necessary to maintain a well-composed operation that resonates with our clients. My passion for events planning and coordination is where I get inspiration to develop clients’ visions and make pavilions come to life.