Why Exhibit at Arab Health 2020?

Arab Health is the largest gathering of healthcare and trade professionals in the MENA region. The 2020 edition of the event will welcome more than 4,150 exhibiting companies and 84,500 attendees from 160+ countries.

41% of Arab Health attendees are key players from government entities and hospitals and 37% of attendees are dealers and distributors. In 2018, Ministers of Health came from UAE, Saudi Arabia, Oman, and more.

The U.A.E. Healthcare Sector
Source: U.S.-U.A.E. Business Council (www.usuaebusiness.org) Updated January 2019

United Arab Emirates Country Commercial Guide
Source: U.S. Department of Commerce (www.export.gov) August 21, 2018

“Healthcare Technologies Resource Guide”
Source: U.S. Department of Commerce (www.export.gov) 2019 Edition

“Healthcare Resource Guide” - UAE Section
Source: U.S. Department of Commerce (www.export.gov) Updated January 12, 2018

GCC Healthcare Industry Overview



Arab Health is the largest healthcare business platform in the MENA region and a perfect avenue for you to showcase your latest products and services to an engaged audience that are looking for new business opportunities.

The country’s “Vision 2021” details a framework for building infrastructure and achieving healthy lifestyle goals by the next decade. Spending is projected to reach $19.5 billion by 2020 to serve a growing demand for outpatient and inpatient services. (By comparison, the larger Gulf Cooperation Council (GCC) region is projecting a $71.3 billion market by then.)

Implicit in these initiatives is an invitation to equipment, pharma, product and service innovators from around the world to participate as partners in the country’s healthier future. First and foremost, you are invited to Arab Health, the health and medical marketplace of the Middle East.

Presenting its 45th edition in 2020, Arab Health consistently delivers premium value in a world-class business environment. The 2019 event drew approximately 100,000 visitors and nearly 14,000 conference delegates to meet 4,200 exhibitors from 64 countries, including 35 national pavilions.

Why Exhibit in the USA Partnership Pavilion?

Building off of a solid 25+ year foundation representing the U.S. at Arab Health, we are approaching the organizer's shift to "sectorization" in 2020 as the next great growth opportunity.

As the world leader in health and medical innovation, the United States of America plays a unique, multifaceted role in helping the U.A.E. realize its vision and plans.

The multi-sector Pavilion will be anchored by a centrally located and staffed "USA Information Center" to answer general inquiries about America's health and medical leadership, and direct visitors to U.S. exhibitors.


Campaign channels may include, but will not be limited to:

  • Public and media relations targeting trade, show and general new outlets
  • Digital, video and display advertising
  • Signs, banners, poster in multiple formats and location
  • A suite of Pavilion collateral materials
  • Social media posts
  • Live presentations
  • Promotional giveaways
  • Stakeholder campaign kits to help extend reach to exhibitor, sponsor and partner networks

As the official USA representative of Arab Health and organizer of the USA Partnership Pavilion since 1996, Kallman Worldwide is uniquely positioned to help you capitalize on America’s prominence and preference in the region to grow at this show.

The USA Partnership Pavilion naturally attracts decision-makers from across the GCC, MENA, India, Pakistan, China and Asia-Pacific. Our robust program of exclusive events, business intelligence, exhibitor services and marketing and promotional support helps heighten pre-show awareness and on-site interest in your company. And our experience in the region (we’re here as often as ten times a year!) gives you a big head-start to overcome any obstacle — and jump on any opportunity.

Joan Williams
Project Manager

Don't miss a beat.

Start at the source. The demand for healthcare in the Middle East is creating powerful business opportunities for equipment and services providers. The show is focused on big market sectors, and attracts a wide cross-section of buyers and influencers — everyone will be at Arab Health. The Pavilion will be a focal point for anyone looking for American innovation, quality and commitment.

Dubai and the U.A.E. is without a doubt a not-to-be-missed opportunity for U.S. healthcare companies.  Projects on the books include the world’s largest wellness center project - WorldCare Wellness Village - the size of 16 football fields; the Dubai Healthcare City expansion; an AED 35 million Rehab center; the $820 million revamp of Rashid Hospital; 40 new primary healthcare centers; 3 new hospitals; and a 10-year plan to build 3 new medical colleges and 5 nursing schools.

And it all comes together at Arab Health, an annual powerhouse event showcasing new healthcare technologies and innovations that is supported at the highest level by the U.A.E. government and the private sector.  And the reach of Arab Health does not stop at the borders of the GCC - the event brings together a wealth of knowledge and experience from across the world and is uniquely placed with an expansive global impact, receiving approximately 100,000 visitors from 160 countries.

Parallel to the exhibition, the flagship Arab Health Congress offers unmatched Continuing Medical Education (CME) opportunities to thousands of professionals from all healthcare disciplines. The Congress features 11 conferences, presented by international speakers covering a broad spectrum of medical specialties and disciplines: Education/Training; Emergency Medicine; Oncology; Orthopedics; Pediatrics; Public Health; Surgery; and Radiology.

The U.A.E. Healthcare Sector
Source: U.S.-U.A.E. Business Council (www.usuaebusiness.org) Updated January 2019

United Arab Emirates Country Commercial Guide
Source: U.S. Department of Commerce (www.export.gov) August 21, 2018

“Healthcare Technologies Resource Guide”
Source: U.S. Department of Commerce (www.export.gov) 2019 Edition

“Healthcare Resource Guide” - UAE Section
Source: U.S. Department of Commerce (www.export.gov) Updated January 12, 2018

GCC Healthcare Industry Overview

Presenting its 45th edition in 2020, Arab Health consistently delivers premium value in a world-class business environment. The 2018 event drew more than 100,000 visitors and nearly 6,000 conference delegates to meet more than 4,000 exhibitors from 68 countries, including 40 national pavilions.

(Arab Health 2018 STATS)

  • 4,072 exhibitors
  • 102,666 total participants
  • 68 countries represented
  • 40 country pavilions
  • 5,741 delegates

*2019 stats will be posted when available

The USA Partnership Pavilion is your export advantage at Arab Health. Because it presents the highest concentration of USA equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Multiple locations! — We have space all over the floor plan in great, high traffic spaces
  • Anticipated industry briefings with representatives of local/regional entities.
  • Participation of U.S. Commercial Service representatives from countries in and around the Middle East, Africa & South East Asia regions
  • The USA Information Center will act as a hub for the U.S. prsence at Arab Health. This professionally staffed beacon of information is located on the main concourse, and is a great way to expand your brand beyond your stand!
Joan Williams
Project Manager

Make powerful connections.

Arab Health brings together a wide cross-section of stakeholders, influencers and decision-makers looking to make deals that make a difference. As the USA representative of the show, Kallman coordinates with government leaders, industry advocates, media observers and organizer partners to ensure you get the stakeholder attention you deserve.

Our public sector partners represent the national interests of the United States, and are the points of contact for their trade and development counterparts in the MENA region.

United States Department of Commerce

The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Abu Dhabi

The United States has enjoyed warm relations with the UAE since 1971. The U.S. was the third country to establish formal diplomatic relations with the UAE and has had an ambassador resident in the UAE since 1974.

These local/regional advocates for America's industry interests support the Pavilion and the collective USA presence at Arab Health. Kallman Worldwide is an active member of each.

AmCham Abu Dhabi

AmCham Abu Dhabi, the trademark of the American Business Group of Abu Dhabi, is a member of the global network of American Chambers of Commerce.

ABC Dubai & the Northern Emirates

The American Business Council of Dubai and the Northern Emirates (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the U.S. Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work.

Bilateral U.S.-Arab Chamber of Commerce

The Bilateral US-Arab Chamber of Commerce is an exclusive membership-based network of international business leadership that establishes strategic connections with key decision-makers in the United States and Middle East/North Africa to foster economic growth, educational advancement and mutual respect.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading health and medical industry media companies bring extra attention and insight to the USA Partnership Pavilion at Arab Health 200. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

At Arab Health 2020, in addition to industry-wide PR and media relations efforts, Kallman Worldwide will work closely with the editorial team at informa, the show organizers, to place pre-show and on-site stories about the Pavilion and our exhibitors. Familiarize yourself with informa's Arab Health magazine and The Daily Dose, the Arab Health Show daily, to start planning your on-site PR and media relations efforts.

Social media plays an important role in promoting the Pavilion and the greater USA presence at Arab Health, too. Join the conversation @arab_health @kallmanEWC #USPavilion


Organizers are the gatekeepers to every aspect of the show. Our partnership with Arab Health organizer, Informa Exhibitions, translates into faster service — and fewer problems for you. informa delivers more than 150 trade and consumer exhibitions annually across the globe, and they are an exceptional partner before, during and after Arab Health.

Joan Williams
Project Manager

Build on your advantage.

As an exhibitor in the USA Partnership Pavilion at Arab Health, you start the show with an advantage that you can build on. From the design of your stand to the presentation of your brand, Kallman's portfolio of Arab Health Impact options will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Your ready-made stand includes: 

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required). This Space Only option includes all USA Partnership Pavilion services and amenities

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The USA Information Center
The USA Information Center is the on-site information center located on the main concourse. It is a focal point for the U.S. presence at the show. Fully staffed throughout the duration of the show, Kallman will stock, replenish, and distribute your literature and product samples.

The centerpiece of our program is the USA Partnership Pavilion Visitors Guide. It's essential reading for international buyers looking for USA suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Pacific, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The USA Partnership VIP Reception, located at the Palace Downtown Dubai, is the centerpiece professional networking event for the U.S. delegation at Arab Health. Guests include high-ranking U.S. regional VIPs, senior U.S. Embassy personnel and local business leaders.

Meeting Point Exhibitors' Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

USA Executive Lounge
In addition to The USA Partnership Pavilion Meeting Point, the USA Executive Lounge, located on the Hatta level, is available only to USA Partnership Pavilion Exhibitors and USA Pavilion sponsors for the duration of the show. There are boardrooms with projectors available for presentations, lounge-style seating, meeting tables and chairs, and beverages. This area is equipped with WiFi.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official USA Partnership Pavilion lanyards or tote bags.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of USA exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Arab Health outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers.! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us on Twitter, Facebook, LinkedIn, Instagram and Flickr — and let us know how to follow you, too.

Strategic Partners and Sponsors

Meet Your Team

Alli Cozic MArketing Assistant

Alli Cozic

Marketing Assistant

Email me  linkedin  

I focus on all things media related at Kallman Worldwide, and am so happy to be a part of sharing our story. It's incredible to work with a talented company that truly appreciates hard work and is always willing to go the extra mile. Although I’ve been a part of the Kallman family for 10 years (since I made my first pot of Pavilion coffee at Farnborough 2006), I am excited now to have a real place in the company, and to help our community grow through content marketing and social media. You’ll see me on-site with a Red Bull in one hand and an iPhone in the other — but when I’m not hashtagging around the world, I enjoy DIY projects, attending concerts, weekends down the Jersey shore and a little too much retail therapy.

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Anthony Viera

Sales Associate
Chris Meyer Director of Marketing and Communications

Chris Meyer

Director, Marketing and Communications


Experience more of what you're going for. My job is promoting the unique business value of the international shows we represent and the exhibitors we support around the world. Contact me with questions or ideas anytime.

Joan Williams

Joan Williams

Deputy Director


I lead a team of elite industry specialists who maximize U.S. exhibitors’ face-to-face efforts at the world’s top trade shows.

Jodi Munzer

Sales Account Executive


I am all about relationships, and taking a consultative approach to working with each individual client to exceed their expectations. I connect people with global business opportunities.

Kimberly Arencibia Operations Specialist

Kimberly Arencibia

Operations Specialist


Working with clients in the office and on the road, my job is to make sure our exhibitors are happy with their final product.

Lillian Tyrrell

Project Coordinator


I am always happy to help and learn new things. If you need me, I will usually be at my desk dancing.