Why Exhibit at Arab Health 2017?

Reflected in gleaming facades and lush campus settings, the U.A.E.’s conspicuous investment in state-of-the-art medical facilities leaves no doubt about the nation’s ambitions to become a world-class capital for health and wellness.


The country’s “Vision 2021” details a framework for building infrastructure and achieving healthy lifestyle goals by the next decade. Spending is projected to reach $19.5 billion by 2020 to serve a growing demand for outpatient and inpatient services. (By comparison, the larger Gulf Cooperation Council (GCC) region is projecting a $71.3 billion market by then.)

Implicit in these initiatives is an invitation to equipment, pharma, product and service innovators from around the world to participate as partners in the country’s healthier future. First and foremost, you are invited to Arab Health, the health and medical marketplace of the Middle East.

Presenting its 42nd edition in 2017, Arab Health consistently delivers premium value in a world-class business environment. The 2016 event drew more than 100,000 visitors and nearly 14,000 conference delegates to meet 4,200 exhibitors from 64 countries, including 35 national pavilions. Organizer informa Life Sciences calculates those numbers reflect an overall increase of 6% to 8% over the 2015 event, and is projecting growth again in 2017.


“The U.A.E. Healthcare Sector: An Update” 
Source: U.S.- U.A.E. Business Council (www.usuaebusiness.org) Sep 7, 2016

U.A.E. Vision 2021 National Agenda - Healthcare
Source:  UAE Office of the Prime Minister, 2016

“How to Do Business in the UAE”
Source: U.S.- U.A.E. Business Council (www.usuaebusiness.org) Sep 20, 2016

United Arab Emirates Country Commercial Guide
Source:  U.S. Department of Commerce (www.export.gov)  Aug 11, 2016

“Healthcare Technologies Resource Guide”
Source:  U.S. Department of Commerce (www.export.gov)  2017 Edition

Why Exhibit in the U.S. International Pavilion?

As the world leader in health and medical innovation, the United States plays a unique, multifaceted role in helping the U.A.E. realize its vision and plans.

  • U.S. brands are major investors and anchor tenants in new facilities
  • U.S. equipment is specified for research, clinical and care applications
  • U.S. professionals recruit, staff and train new U.A.E. doctors, nurses, therapists, specialists and administrators
  • U.S.-based hospitals and clinics treat U.A.E. patients — either in-country or the U.S. — whose “exceptional” needs fall beyond the scope of currently available in-country options.

As the official U.S. representative of Arab Health and organizer of the U.S. International Pavilion since 1996, Kallman Worldwide is uniquely positioned to help you capitalize on America’s prominence and preference in the region to grow at this show.

With over 275 exhibiting companies and a footprint of more than 3,000 sqm, the U.S. International Pavilion naturally attracts decision-makers from across the GCC, MENA, India, Pakistan, China and Asia-Pacific. Our robust program of exclusive events, business intelligence, exhibitor services and marketing and promotional support helps heighten pre-show awareness and on-site interest in your company. And our experience in the region (we’re here as often as ten times a year!) gives you a big head-start to overcome any obstacle — and jump on any opportunity.

Joan Williams
Project Manager

Don't miss a beat.

Start at the source. The demand for healthcare in the Middle East is creating powerful business opportunities for equipment and services providers. The show is focused on big market sectors, and attracts a wide cross-section of buyers and influencers — everyone will be at Arab Health. The Pavilion will be a focal point for anyone looking for American innovation, quality and commitment.

Dubai and the U.A.E. is without a doubt a not-to-be-missed opportunity for U.S. healthcare companies.  Projects on the books include the world’s largest wellness center project - WorldCare Wellness Village - the size of 16 football fields; the Dubai Healthcare City expansion; an AED 35 million Rehab center; the $820 million revamp of Rashid Hospital; 40 new primary healthcare centers; 3 new hospitals; and a 10-year plan to build 3 new medical colleges and 5 nursing schools.

And it all comes together at Arab Health, an annual powerhouse event showcasing new healthcare technologies and innovations that is supported at the highest level by the U.A.E. government and the private sector.  And the reach of Arab Health does not stop at the borders of the GCC - the event brings together a wealth of knowledge and experience from across the world and is uniquely placed with an expansive global impact, receiving 101,439 visitors from 160 countries at the 2016 edition.

Product Listing Categories top the thousands – and the products and services  displayed on the show floor is mind-boggling.  In particular Hospitals and Clinics, Radiology, Big Data, Healthcare Information Technology solutions, 3-D Printing, and of course Medical Devices, all contribute to Arab Health’s reputation as a significant business platform.  In 2016, 45% of exhibitors generated between $250,000 - $1,000,000 of business!

Parallel to the exhibition, the flagship Arab Health Congress offers unmatched Continuing Medical Education (CME) opportunities to nearly 14,000 professionals from all healthcare disciplines. The Congress features 20+ conferences, presented by international speakers covering a broad spectrum of medical specialties and disciplines:  Education/Training; Emergency Medicine; Oncology; Orthopedics; Pediatrics; Public Health; Surgery; and Radiology.

Arab Health presents a concentrated, competitive, quality marketplace:

(Arab Health 2016 STATS)

  • 4,187 exhibitors
  • 115,207 total attendance
  • 64 countries represented
  • 35 country pavilions
  • 13,768 delegates

The U.S. International Pavilion is your export advantage at Arab Health. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • Added locations! — We have added two new areas to our floor plan in great, high traffic spaces.
  • Anticipated industry briefings with representatives of local/regional entities.
  • Participation of U.S. Commercial Service representatives from countries in and around the Middle East, Africa & South East Asia regions.

Tour of local Medical Facility for U.S Exhibitors: On Sunday, January 29, U.S. International Pavilion Exhibitors are invited to participate in a tour of Dubai Healthcare City as well as a local medical facility. Buses will be arranged and the tour is complementary for exhibitors. More information to follow.

Joan Williams
Project Manager

Make powerful connections.

Arab Health brings together a wide cross-section of stakeholders, influencers and decision-makers looking to make deals that make a difference. As the U.S. representative of the show, Kallman coordinates with government leaders, industry advocates, media observers and organizer partners to ensure you get the stakeholder attention you deserve.

Our public sector partners represent the national interests of the United States, and are the points of contact for their trade and development counterparts in the MENA region.

United States Department of Commerce

The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Abu Dhabi

The United States has enjoyed warm relations with the UAE since 1971. The U.S. was the third country to establish formal diplomatic relations with the UAE and has had an ambassador resident in the UAE since 1974.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at Arab Health. Kallman Worldwide is an active member of each.

AmCham Abu Dhabi

AmCham Abu Dhabi, the trademark of the American Business Group of Abu Dhabi, is a member of the global network of American Chambers of Commerce.

ABC Dubai & the Northern Emirates

The American Business Council of Dubai and the Northern Emirates (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the U.S. Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work.

Bilateral U.S.-Arab Chamber of Commerce

The Bilateral US-Arab Chamber of Commerce is an exclusive membership-based network of international business leadership that establishes strategic connections with key decision-makers in the United States and Middle East/North Africa to foster economic growth, educational advancement and mutual respect.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading health and medical industry media companies bring extra attention and insight to the U.S. International Pavilion at Arab Health 2017. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

At Arab Health 2017, in addition to industry-wide PR and media relations efforts, Kallman Worldwide will work closely with the editorial team at informa, the show organizers, to place pre-show and on-site stories about the Pavilion and our exhibitors. Familiarize yourself with informa's Arab Health magazine and The Daily Dose, the Arab Health Show daily, to start planning your on-site PR and media relations efforts.

Social media plays an important role in promoting the Pavilion and the greater U.S. presence at Arab Health, too. Join the conversation @arab_health @kallmanEWC #USPavilion


Organizers are the gatekeepers to every aspect of the show. Our partnership with Arab Health organizer, informa Exhibitions, translates into faster service — and fewer problems for you. informa delivers more than 150 trade and consumer exhibitions annually across the globe, and they are an exceptional partner before, during and after Arab Health.

Joan Williams
Project Manager

Build on your advantage.

As an exhibitor in the U.S. International Pavilion at Arab Health, you start the show with an advantage that you can build on. From the design of your stand to the presentation of your brand, Kallman's portfolio of Arab Health Impact options will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Your ready-made stand includes: 

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required). This Space Only option includes all U.S. International Pavilion services and amenities

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to U.S. International Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Pacific, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the U.S. International Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile U.S. International Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors' Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the U.S. International Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every U.S. International Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost. Use the form here to submit your news now. Deadline is COB January 9, 2017.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the U.S. International Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Arab Health outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers.! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to U.S. International Pavilion exhibitors. Follow us on Twitter, Facebook, LinkedIn, Instagram and Flickr — and let us know how to follow you, too.

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Meet Your Team

Joan Williams

Joan Williams

Deputy Director


I lead a team of elite industry specialists who maximize U.S. exhibitors’ face-to-face efforts at the world’s top trade shows.

Kimberly Arencibia Operations Specialist

Kimberly Arencibia

Operations Specialist


Working with clients in the office and on the road, my job is to make sure our exhibitors are happy with their final product.

Lillian Tyrrell Project Coordinator

Lillian Tyrrell

Project Coordinator


I am always happy to help and learn new things. If you need me, I will usually be at my desk dancing.

Keira Langan Operations and Exhibitors Services

Keira Langan

Operations Specialist


My love of events and servicing people began in culinary school. Although I have not pursued a life in foodservice, I will always continue to conduct myself in the manner of a kitchen… detail-oriented, organized and a team player.

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.