Why Exhibit at AAD 2020?

As a marketplace for aerospace and defense suppliers, Africa presents a compelling cross-section of the industry’s top military and commercial growth sectors, with long-term forecasts befitting the world’s second largest continent.


Military spending across Africa grew more than 65% between 2000 and 2015; in 2013 by more than 8%*. Fueled by strong energy markets through 2014, Africa’s oil producing nations budgeted billions to modernize defense forces to combat a wide range of security threats such as cross-border incursions, internal uprisings, terrorism and piracy. Regardless of fluctuations in the energy economy, developing nations are now under extra pressure to maintain readiness.

Development has also spawned a wave of investment in new commercial aircraft and infrastructure to accommodate growing demand for air travel and transport. Boeing’s Current Market Outlook forecasts the total African fleet size more than doubling from 720 aircraft today to 1,600 by 2036 — an estimated market valued at $180 billion in equipment alone. Factor in new airport construction, MRO, training and ancillary spending to fully appreciate the scope and scale of the civil sector here.

Exhibit at Africa Aerospace & Defence 2020 to initiate or strengthen relationships that will pay back for years to come. Entering its 10th anniversary edition, the biennial AAD delivers consistent returns on your investment by attracting buyers, opinion-leaders and influencers from across the developing continent. The 2016 edition featured more than 530 exhibitors — including 13 national pavilions — and nearly 34,000 trade visitors including official delegations, industry executives, military leaders and rank-and-file engineering professionals. *Stockholm International Peace Research Institute (SIPRI).

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Why Exhibit in the USA Partnership Pavilion?

Gain direct access to delegations and decision-makers from South Africa and other nations visiting AAD through the USA Partnership Pavilion.


The USA Partnership Pavilion at Africa Aerospace & Defence 2020 builds on America's equity in South Africa and Kallman Worldwide's history with the show to help you meet more buyers, decision-makers and influencers here. We've been the official U.S. representative and organizer of America's presence here since the show's second edition in 2010, and that experience translates into more value for you on the African continent. In addition to our suite of end-to-end exhibitor services, the upcoming edition of the Pavilion will feature an innovative turnkey stand design, a robust delegation program and signature USA Partnership Pavilion events to promote networking among American suppliers, African buyers and civilian and military leaders.

The Pavilion and its events are organized in close coordination with the U.S. Department of Commerce, U.S. Department of Defense, Defense Security Cooperation Agency and their entities on the ground in South Africa. These resources’ long-standing relationships with top African government and trade officials provide USA Partnership Pavilion participants the inside track to the aerospace and defense business in the region.

At the 2016 edition of AAD, in addition to visits by distinguished visitors from U.S. government/military, the USA Partnership Pavilion was a primary destination for Ministers of Defense, Chiefs of Armed Force branches, government dignitaries and aerospace industry buyers from South Africa, Nigeria, Angola, Botswana, Kenya, Mozambique, Cameroon and Tanzania to name a few – and similar attention is expected for the 2020 show!

Experience more of what you're going for at AAD 2020!

Kallman Worldwide creates unique opportunities for you to strengthen business relationships in Africa by maximizing your impact at Africa Aerospace and Defence 2020! Learn about our exclusive program features here, and start planning to take advantage of them there.

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Meet Your Team

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager


Martha Bazan

Martha Bazan

Project Coordinator
Peter Kelley Project Manager

Peter Kelley

Project Manager


Sharon Slender, Senior Operations Specialist

Sharon Slender

Senior Operations Specialist

+1 (201) 251-2600 x 111


In the trade show industry for over 34 years and still love giving exhibitors the “wow” factor to help them accomplish their marketing message with their booth design.