Why the Singapore Airshow 2018?

A resounding success since its first appearance in 1984 (as Asian Aerospace), the Singapore Airshow continues to play a dominant role in the region, keeping pace with the tremendous growth of commercial and military aviation throughout the ASEAN community.

Ever-expanding passenger travel figures and freight transportation volumes have led to predictions of 8% annual expansion of commercial aerospace activity, along with a similarly optimistic outlook for acquisition of defense systems including aircraft, engines, radars and weapons. Between 2009 and 2016, imports of defense equipment by ASEAN countries increased by an impressive 71%.

Singapore, in 2015, led with the highest military expenditures throughout ASEAN region ($10.2 billion), with defense spending levels expected to increase over the next five years. Based on 2015-2016 figures, growth within the 10-member group seems set to continue at a high level as well, and that only bodes better and better for this bellwether event.

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Why Exhibit in the USA Partnership Pavilion?

Over the last three decades, American manufacturers have led the vanguard of suppliers helping ASEAN nations’ meet their defense needs. Kallman has been present at every Singapore Airshow since 1984, using that experience to support a growing U.S. presence at the sprawling show site adjacent to Changi Airport.

Working hand-in-hand with the American Embassy and the U.S. Commercial Service, the upcoming edition of the USA Partnership Pavilion will feature onsite events and networking opportunities, a robust delegation program, and a U.S. VIP reception bringing exhibitors together with civil/military aviation decision-makers from around the world.

Carolyn Carniaux
Project Manager

The sky is our business!

Southeast Asia is currently the fastest growing Aerospace market in the world. If you are not here, you are missing out!

Singapore Airshow will focus on:

MRO

Singapore leads the rest of Asia in aircraft maintenance, engine repair, component repair and overhaul capabilities. It’s Aerospace industry has grown at an average rate of 13.3% to become the most comprehensive MRO hub in Asia.

Commercial Aviation

Asia Pacific will have the second-highest fleet growth in the world of 6.6% over the next 10 years.

General Aviation

Over 30% of visitors who attended the Singapore Airshow in 2016 were interested in business jets and general aviation.

Military Aviation

Global defense contractors are circling for business in the Asia-Pacific region, with countries from Australia to Vietnam upgrading and adding everything from submarines to fighter jets as China expands its military reach. Defense budgets will keep rising, according to IHS Jane’s, which forecasts spending in the Asia-Pacific region will climb 23 percent to $533 billion annually by 2020.

 

Quick facts about Singapore Airshow 2016:

  • 1,040 participating companies from 48 countries & regions
  • 286 delegations from 90 countries & regions
  • 65 of the top 100 global aerospace companies
  • 48,229 trade attendees from 143 countries & regions
  • 941 accredited media representing 320 media outlets

The USA Partnership Pavilion is your export advantage at the Singapore Airshow. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, capitalize on the extra attention, activities and access we're planning to generate for American suppliers:

  • The Pavilion location was secured for the 1984 inaugural event and has been in the same location ever since. All of the key decision makers and influencers know exactly where to find U.S. industry!
  • Participation of U.S. Commercial Service representatives from countries in and around the Asia-Pacific region.
  • The U.S. VIP Reception puts industry front and center with valuable and exclusive networking opportunities with the region's most important stakeholders!
Carolyn Carniaux
Project Manager

Forge partnerships and seal deals!

The USA Partnership Pavilion provides the essential business connections and unique opportunities for American exhibitors to meet with peers, potential suppliers and customers. Within this ever growing marketplace, the only time in Asia that the global Aerospace & Defense industry come together in one location is at the Singapore Airshow.

Our public sector partners represent the national interests of the United States, their counterparts in South Korea, and are the points of contact for trade and development influencers in the Asia-Pacific region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Singapore
The United States Embassy in Singapore works to increase the security and prosperity of Americans at home and in Southeast Asia.

Embassy of the Republic of Singapore, Washington D.C.
The Singapore Embassy in Washington DC is committed to deepening US-Singapore bilateral ties, including in foreign policy and defence. They work to promote and expand Singapore’s trade and economic relationship with the United States, and to reach out to the public to promote Singapore's image; and provide efficient and responsive consular assistance to Singaporeans in the United States.

These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at the Singapore Airshow.

Aerospace Industries Association
The Aerospace Industries Association (AIA) is the most authoritative and influential trade association representing the U.S. aerospace and defense industry on Capitol Hill, within the administration and internationally. Today, more than 325 major aerospace and defense companies and their suppliers are members of the association, embodying every high-technology manufacturing segment of the U.S. aerospace and defense industry including commercial aviation and avionics, manned and unmanned defense systems, and space technologies and satellite communications.

Air Force International Affairs
SAF/IA strengthens US and global security through partnerships in air, space, and cyberspace by integrating security cooperation activities, advancing partner capabilities and interoperability, and developing international Airmen.

The Society of Japanese Aerospace Companies
The Society of Japanese Aerospace Companies (SJAC) includes mainly Japanese enterprises engaged in the manufacture of aircraft, engine, avionics, equipment, space vehicle and related products in Japan since 1952. It is the sole public organization representing the Japanese aerospace industries to have been established for the purpose of contributing to upgrade of the industry and improvement of national welfare through promoting growth of its aerospace industry by production enhancement and trade expansion of the aerospace related products.

 

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading aerospace and defense industry media companies bring extra attention and insight to the USA Partnership Pavilion at the Singapore Airshow. Look for real-time Headline News from Kallman industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the USA Partnership Pavilion during the Singapore Airshow 2018:

Asia-Pacific Defense Reporter
Asia-Pacific Defence Reporter (APDR), Australia’s longest-standing defence publication, provides strong timely news and authoritative analysis on defence issues and developments throughout Australia and the Asia-Pacific region.

Asian Aviation
Asian Aviation, Asia’s leading independent civil aviation magazine, is a respected professional source of information covering all sectors of the rapidly expanding aviation industry in the Asia-Pacific region.

Aviation Week Network
A multi-channel service provider, decision engine and marketplace, with deep databases and integrated workflow tools that support action, the Aviation Week Network brings you the power to prevail in a challenging and fast-paced industry.

Defense News
Founded in 1986, Defense News is the authoritative, independent, professional news source for the world's defense decision-makers. In print and online, we provide the global defense community with the latest news and analysis on programs, policy, business and technology. Our bureaus and reporters around the world set the standard for accuracy, credibility and timeliness in defense reporting.

Flightglobal
Helping businesses drive growth, assess risk and improve efficiency today and in the future, we help you discover everything you need to know about the global fleet of aircraft and world schedules, as well as insight on current and future market dynamics and drivers. We are experts in providing you with the complete view of the aviation industry.

GBP — Global Business Press
Information is key to survival and prosperity in the current fast-paced business environment. Backed by over a decade of experience in the Asian market, Global Business Press produces the Asian Airlines & Aerospace (AA&A) and Asian Defence Technologyy (ADT) magazines that are distributed throughout the region and beyond. We also produce the ShowDaily and Supplement at select Aerospace and Defence exhibitions in Asia, featuring news from the events and analysis of current technology and policies in the region.

SAP MEDIA WORLDWIDE LIMITED
SAP is a pioneering publications company catering to industry professionals and end users. SAP Show Daily magazines are prominent at the Dubai, Singapore, Paris, Farnborough, Aero India, DefExpo and Japan Aerospace events.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at Paris, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with the Singapore Airshow.organizer, Experia Events Pte Ltd, translates into faster service — and fewer problems for you.

Carolyn Carniaux
Project Manager

The perfect platform!

As an exhibitor in the USA Partnership Pavilion at the Singapore Airshow, you start the show with an advantage you can build on. From the design of your stand to the presentation of your brand, Kallman Worldwide will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all USA Partnership Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

Advertising
The centerpiece of our program is the Guide to USA Partnership Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For the Singapore Airshow, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the USA Partnership Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Sponsorships
Associate your brand with exclusive, high profile USA Partnership Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The USA Partnership Pavilion VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Merchandise
Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the USA Partnership Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every USA Partnership Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below)
  • Remarks and signage at the USA Partnership Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your Singapore Airshow outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers. Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to USA Partnership Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

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Meet Your Team

Carolyn Carniaux Project Manager

Carolyn Carniaux

Project Manager

  

I have the pleasure to work with a team of dedicated experts who represent both internal and external stakeholders. It is my job to ensure that the ball is moving forward to the collective goal of an overall successful show for U.S. International Pavilion exhibitors. In planning, we usually hit both bumps and smooth patches along the way – much like the actual roads we travel in the diverse and exciting destinations we work in across the globe!

Sharon Slender, Senior Operations Specialist

Sharon Slender

Senior Operations Specialist

  

In the trade show industry for over 34 years and still love giving exhibitors the “wow” factor to help them accomplish their marketing message with their booth design.

Melissa Arcello Project Coordinator

Melissa Arcello

Senior Project Coordinator

  

In May 2014 I was introduced to the world of trade shows, joining the Kallman team as a project coordinator. My days are spent planning, designing, writing, implementing new ideas, teaching and collaborating with my team. Sometimes I get to travel to cool places, but mostly you can find me at my desk - sipping coffee, listening to music and writing out my to-do lists.

Mike Petrassi

Mike Petrassi

Sales Manager

  

My love for the international events industry started just over 10 years ago. I came from the freight forwarding business where I was working on big shipments for trade shows. Once I dove into the sales side of the business, I found great satisfaction; I knew I was going to make a career here. I now manage a team of six outstanding sales associates who focus on helping U.S. companies grow their businesses and stand out from competitiors at shows around the world. Every day I look forward to building new relationships and helping our customers reach their export goals.  

Jonathan DeBarge Account Manager

Jonathan DeBarge

Account Manager