Why Middle East Electricity 2017?

The rapid pace of industrialization and development in the Middle East and North Africa is creating extraordinary demand for electricity. Studies show energy consumption has doubled in the past 10 years and current resources and infrastructure cannot keep pace. The region is budgeting billions for new strategies, equipment and services to get ahead of anticipated future requirements.


Some estimates peg the amount earmarked for current and planned Gulf Cooperation Council (GCC) industry projects at more than $247 billion, including a projected $49 billion to achieve power-generating capacity required to support infrastructure through 2020, with the U.A.E. and Saudi Arabia driving the large demand.

Middle East Electricity, the world's largest power exhibition, is the established B-to-B marketplace for the region's power players. Now entering its 42nd edition, the show has grown and diversified by consistently attracting a wide cross-section of influential buyers to meet the world's most innovative suppliers.

Why Exhibit in the U.S. International Pavilion?

In 2015, $26 billion in trade between the U.S. and U.A.E. generated America's third largest trade surplus — $20 billion — and 2016 looks to continue the trend. The U.S. International Pavilion capitalizes on this strong relationship to anchor America's presence at MEE 2017.


Since 2006, Kallman Worldwide has been the official U.S. representative of the show and organizer of the Pavilion. In step with MEE organizers over the past decade, the Pavilion has grown and diversified to consistently feature America's innovative partners and suppliers.

American quality speaks for itself, and the U.S. International Pavilion turns up the volume for you at MEE 2017. In addition to Kallman's end-to-end exhibitor services, on-site support and amenities, Pavilion exhibitors will benefit from a new high-traffic hall location, a robust schedule of industry/business briefings with local and regional utilities, and the active participation of U.S. Department of Commerce representatives from Dubai and Abu Dhabi to connect you with qualified buyers from around the region. Historically, the Pavilion also has been honored by visits from the royal family (click below for past show pics).

Kimberly Keogh
Project Manager

Power your future.
Start at the source. The demand for electricity in the Middle East and North Africa is creating powerful business opportunities for equipment and services providers. The show is focused on big market sectors, and attracts a wide cross-section of buyers and influencers — everyone will be at MEE. The Pavilion will be a focal point for anyone looking for American innovation, quality and commitment.


Middle East Electricity is organized around three core market sectors. 

Power Generation
MEE covers every category of power source including nuclear, coal, solar, wind, water, oil and gas.

Power Transmission
From hardware to software, the show addresses the full spectrum of transmission technology and innovation.

Power Distribution
Smart grids, micro grids, real-time pricing and new performance standards are driving new distribution models.

Do the math. MEE presents a concentrated, competitive, quality marketplace:

  • 1,500 exhibitors
  • + 65,000 sqm of products
  • + 58,456 total attendance
  • + 126 countries represented
  • + 24 country pavilions

= the world's biggest electricity event — (and those are just the 2016 numbers)!

The U.S. International Pavilion is your export advantage at MEE. Because it presents the highest concentration of U.S. equipment and services at the show, it's a magnet for buyers looking for American quality, innovation and partnership.

In addition to our complete suite of pre-show, on-site and post-show services, captialize on the extra attention, activities and access we're planning to generate extra attention and interest in American suppliers:

  • New location — 500 sqm of concentrated American presence in a new, high-traffic space centrally located in Section 1 of Sheikh Saeed Hall.
  • Anticipated industry briefings with representatives of local/regional utilities.
  • Participation of U.S. Commercial Service representatives from countries in and around the MENA region
Kimberly Keogh
Project Manager

Make powerful connections.
MEE brings together a wide cross-section of stakeholders, influencers and decision-makers looking to make deals that make a difference. As the U.S. representative of the show, Kallman coordinates with government leaders, industry advocates, media observers and organizer partners to ensure you get the stakeholder attention you deserve.



Our public sector partners represent the national interests of the United States, and are the points of contact for their trade and development counterparts in the MENA region.

United States Department of Commerce
The mission of the Department is to create the conditions for economic growth and opportunity.

U.S. Commercial Service
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets.

United States Embassy, Abu Dhabi
The United States has enjoyed warm relations with the UAE since 1971. The U.S. was the third country to establish formal diplomatic relations with the UAE and has had an ambassador resident in the UAE since 1974.


These local/regional advocates for America's industry interests support the Pavilion and the collective U.S. presence at MEE. Kallman Worldwide is an active member of each.

AmCham Abu Dhabi
AmCham Abu Dhabi, the trademark of the American Business Group of Abu Dhabi, is a member of the global network of American Chambers of Commerce.

ABC Dubai & the Northern Emirates
The American Business Council of Dubai and the Northern Emirates (ABC) functions under the auspices of Dubai Chamber of Commerce and Industry and functions as the Dubai Chapter of the U.S. Chamber of Commerce. The ABC represents U.S. business interests in Dubai and the Northern Emirates, while maintaining strong ties with the leadership of the communities in which our members live and work.

Bilateral U.S.-Arab Chamber of Commerce
The Bilateral US-Arab Chamber of Commerce is an exclusive membership-based network of international business leadership that establishes strategic connections with key decision-makers in the United States and Middle East/North Africa to foster economic growth, educational advancement and mutual respect.

Trade and industry news reports influence the decisions attendees make about where to spend their valuable time during the show. Industry media reports are also critical sources for professionals who can’t attend.

Our long-standing editorial and marketing relationships with leading energy industry media companies bring extra attention and insight to the U.S. International Pavilion at MEE. Look for real-time Headline News from our industry media partners on our website and at our on-site Newsstand during the event, where you can also pick up copies of their latest publications.

In addition to industry-wide PR and media relations efforts, Kallman will work directly with these international media leaders to provide news, information and insight to the U.S. International Pavilion during MEE 2017:

Oil Review Middle East
Oil Review Middle East is the region's leading oil and gas publisher. In print and online it covers the exploration and production, upstream and downstream petroleum industry from the Gulf Corporation Council states and Iran to North Africa and the Caspian.

Technical Review Middle East
Technical Review is the source for C-level executives who influence and make decisions on a wide scope of their business operations, including power and water, construction, manufacturing, logistics, health and safety IT and business management.

Social media will play an important role in promoting the Pavilion and the greater U.S. presence at MEE 2017, too. Join the conversation @kallmanEWC #USPavilion

Organizers are the gatekeepers to every aspect of the show. Our partnership with Middle East Electricity. organizer, Informa Exhibitions, translates into faster service — and fewer problems for you. Informa delivers more than 150 trade and consumer exhibitions annually across the globe, and they are an exceptional partner before, during and after MEE.


Kimberly Keogh
Project Manager

Build on your advantage.
As an exhibitor in the U.S. International Pavilion at MEE, you start the show with an advantage that you can build on. From the design of your stand to the presentation of your brand, Kallman's portfolio of MEE Impact options will generate more buzz for your business.

Turnkey Design
Bring your products, promotions and people and move right in. Our templated designs and materials give your booth the uniform “look-and-feel” of the Pavilion while allowing you the flexibility to customize and scale your layout.

Standard: Bring your products, promotions and people and move right in. Your ready-made stand includes:

  • Hard Wall Panels
  • Lockable Reception
  • Wastebasket
  • Table with Chairs
  • Daily Cleaning
  • Spotlights 
  • Carpet
  • Literature Rack

Ask about upgraded features to create a more branded, polished presentation.

Space Only
Get in on the ground floor with this raw space option, and design your dream stand (minimum sqm required, includes all U.S. International Pavilion services and amenities).

Custom Build with Kallman Creative Services
Turn that raw floor space into a showplace! Work with Kallman Creative Services to design and build a standout exhibit from the ground up. Whether your emphasis is on high-end hosting and hospitality or high-volume lead-generation, challenge our team to create the perfect scheme.

Executive Club Membership
Walk the show with full access to all Pavilion amenities.

The centerpiece of our program is the Guide to U.S. International Pavilion Exhibitors. It's essential reading for international buyers looking for U.S. suppliers, and Kallman distributes hundreds-to-thousands of copies on site at the show. For Middle East Electricity, we'll also post an interactive online directory at kallman.com for worldwide reference. Every exhibitor in the U.S. International Pavilion receives a free listing in the Guide and a cross-reference in their product or service categories.

Paid upgrades include:

  • Enhanced listings (boldface or color text)
  • Logo placements
  • Space advertising

Associate your brand with exclusive, high profile U.S. International Pavilion features that engage more attendees and VIPs.

Opening Ceremony and Welcome Reception 
Share the spotlight and meet with distinguished visitors (DVs) and VIPs when the Pavilion opens on Day 1.

VIP Reception
The U.S. International VIP reception gives sponsors and U.S. exhibitors an opportunity to network with high-ranking U.S. Regional VIPs, senior U.S. Embassy personnel and local business leaders. In coordination with the U.S. Embassy, Kallman Worldwide anticipates a well-attended VIP event.

Meeting Point Exhibitors Lounge
This crossroads of the Pavilion is a favorite hang-out for a wide cross-section of VIPs and DVs, officials, buyers, decision-makers, influencers and friends. Select from our menu of proven options, or ask how we can invent a unique feature just for you.

Conference Rooms
Pavilion Conference Rooms are reserved on a first-come, first-served basis by exhibitors who need a private space for team or client/prospect meetings. Place your logo and promotional message inside one or more Pavilion Conference Rooms to be included in every conversation.

Carpet Stars
Make every step a statement with big, branded, ground-level graphics featuring your logo and message at key intersections throughout the Pavilion.

Add your logo exclusively to the official Pavilion lanyards.

The Newsstand
The Newsstand is the on-site information center located at the front of the Meeting Point Exhibitors Lounge, the highest traffic area in the U.S. International Pavilion. The Newsstand features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor flanked by take-away publications from the industry’s top publishers. Sponsor the Newsstand and share the spotlight with the show’s best sources.

If you’re planning to promote news at the show (a product or service launch, a thought-leadership initiative or insight, upgrades, patents — even new personnel), tell us about it and we’ll get the word out to our network of show dailies, registered show media and international contacts who cover your industry around the world. 

"Ask America" Advocacy Campaign
The United States is committed to its international trade partnerships, we bring the best technology and innovation to the table, and we have the most-skilled, professional workforce to do the job. That’s the message of “Ask America” Kallman’s exclusive, integrated advocacy campaign to heighten awareness of U.S. exhibitors among industry buyers and influencers — those who are planning to attend, as well as those who are interested but can’t go to the show.

Every U.S. International Pavilion exhibitor is invited to submit show news to be included in the “Ask America” Pavilion Preview press release — at no cost. Use the form here to submit your news now. Deadline is COB Monday, January 23, 2017.

Campaign features include, but are not limited to:

  • Before, during and post-show efforts to place news stories about the Pavilion in trade media, registered show media and show dailies
  • Before, during and post-show social media #AskAmerica (see below) ·
  • Remarks and signage at the U.S. International Pavilion Opening Ceremony and Ribbon Cutting
  • Supported by “Ask America” brand advertising in media partner networks and on-site publications

Social Media
Kallman Worldwide is committed to your success online, as well as on site, with social media support that extends your MEE outreach and impact. Social media can help you generate buzz, increase brand exposure, and strengthen relationships with buyers, opinion-leaders and influencers.! Whether you’re active on social media or just looking to dip your toe in the water, we offer simple, low-risk support to U.S. International Pavilion exhibitors. Follow us/like us on Twitter, Facebook, LinkedIn, Instagram and Flickr and let’s grow the conversation together!

Strategic Partners and Sponsors

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Meet Your Team

Caitlin Berman Project Coordinator

Caitlin Berman

Project Coordinator


Since joining the Kallman Worldwide team in 2015 as Project Coordinator, I have been lucky to learn the trade-show business and meet so many wonderful people. I assist all teams with their daily routines, especially with any graphic needs. I specialize in all design programs, and love being able to help with my skills in any way that I can. In my free time you can catch me cooking up a storm in the kitchen, attending concerts and napping.

Keira Langan Operations and Exhibitors Services

Keira Langan

Operations Specialist


My love of events and servicing people began in culinary school. Although I have not pursued a life in foodservice, I will always continue to conduct myself in the manner of a kitchen… detail-oriented, organized and a team player.

Ann Kallman

Director, Creative Services


As the Director of Kallman Creative Services, it gives me great pleasure to bring visions to life. From the client’s thoughts, to paper, to design, to delivery, I create custom exhibitor stands of award-winning quality for world-class clients internationally.

Kim Keogh

Project Manager