Opportunity in Brazil’s Growing Healthcare Market: How U.S. Companies are Coming Together at Hospitalar 2026
Waldwick, NJ and São Paulo, Brazil — May 12, 2026 — In just one week, the medical world will come together for Hospitalar 2026, Latin America’s leading healthcare trade fair. Happening from May 19-22 at the São Paulo Expo Exhibition & Convention Center, the event will bring together 85,000 visitors, medical professionals, industry leaders and representatives, educators, and policymakers.
Brazil remains the largest healthcare market in Latin America — spending 9.7% of its GDP on healthcare, representing US$135 B — and a key gateway to the broader region for any companies looking to find valuable connections with buyers, distributors, hospital systems, and key decision makers.
At the heart of the show is the USA Partnership Pavilion – the hub for American industry at the event. With 22 exhibiting companies coming from eight different states, the Pavilion will bring best-in-class products and services from top U.S. healthcare companies. Six of the companies in the Pavilion are brand new – demonstrating growing interest and investment in the region’s rapidly expanding healthcare sector.
The USA Partnership Pavilion, organized by Kallman Worldwide, will represent one of the largest national Pavilions at the show and will showcase cutting-edge medical technologies and digital health solutions across roughly 350 square meters of exhibit space. As the global medical landscape continues to evolve, U.S. industry is eager to collaborate with international buyers and partners to advance the future of healthcare.
The Pavilion will feature the following exhibiting companies:
Acro Biotech Inc.
Artfx Spine & TraumaAxelgaard Manufacturing Co., Ltd.
Carilex Medical USA, Inc.
Endiatx
H.B. Fuller Medical Adhesive Technologies
Kallman Creative Services
Lodox NA LLC
MCI – Medical Concept Innovation Inc.
Medicatech USA
Nasco Healthcare, Inc.
Norav Medical Inc.
Promisemed Medical Devices Inc.
Rapid Viral Detection Systems
SEMITEC USA Corp
Set Medikal Sanayi ve Ticaret A.S.
Solara Labs
Sourcehere
Sterile Safequip USA LLC
Vasomedical Inc.
Vave Health, Inc.
As part of the U.S. industry presence at the show, the U.S. Commercial Service will host a Brazil Market Briefing & Consultant Session on Wednesday, May 20 at 10:00 AM in the Meeting Point Lounge. The session is hosted by Jefferson Oliveira, Senior Commercial Specialist, U.S. Commercial Service São Paulo, and will cover regulatory considerations, logistics, market entry guidance, and business opportunities within the Brazilian healthcare market.
Hospitalar serves as a vital platform that connects global leaders, policymakers, and investors with industry’s best to accelerate progress toward a healthier future. American companies are excited to make their mark at this important industry event.
For more information about the USA Partnership Pavilion and to connect with participating companies, visit: https://sourcehere.com/exhibit/4059
