AT DEFENSE & SECURITY 2017, THE UNITED STATES IS PITCHING INNOVATION AND PARTNERSHIP

  • Cross-section of leading OEMs, SMEs affirms American commitment to alliances across the ASEAN region
  • NEW USA Partnership Pavilion features 20 companies from 10 states, including OEMs and SMEs

Bangkok, Thailand and Waldwick, N.J. / November 1, 2017 — U.S. companies competing for air, land and sea contracts with Association of Southeast Asian Nations (ASEAN) member countries will look to strengthen trade, innovation and workforce partnerships with buyers and influencers at Defense & Security 2017, November 6-9 in Bangkok, Thailand. The biennial business event is the most comprehensive of its type in the region, and is expected to draw some 14,000 trade visitors from more than 50 countries.  

The United States brings a large international presence with 20 companies presenting a wide range of innovative technologies, equipment and services to the show. The cross-section of leading U.S. manufacturers and suppliers includes Caterpillar [NYSE: CAT], Colt’s Manufacturing, General Dynamics Mission Systems, and Lockheed Martin [NYSE: LM].

The centerpiece of the American national presence at Defense & Security 2017 is the new USA Partnership Pavilion, organized by Kallman Worldwide, Inc., in coordination with numerous government agencies, including the departments of Commerce, Defense and State. This year’s show is Kallman’s third consecutive edition organizing Americans as the show’s official U.S. representative, and its first under the new “USA Partnership Pavilion” banner, which President and CEO Tom Kallman says, reflects a global trend.

“Now more than ever, success in international trade depends on partnership and teamwork,” said Kallman. “Entering our third decade of organizing U.S. exhibitors at trade events in the Asia-Pacific region, the new USA Partnership Pavilion sharpens our focus on helping advance America’s national interests and security by building stronger relationships with our international customers. Many of our exhibitors — from publicly traded stalwarts to small- and medium-sized enterprises [SMEs] with fewer than 500 employees — already have significant business partnerships and operations in the region, and in the years to come, many more will.” 

In addition to space on site, USA Partnership Pavilion exhibitors are featured in Kallman’s online Defense & Security 2017 Visitor Zone at kallman.com/defense-security-2017. The Visitor Zone features a searchable Pavilion directory, interactive tools to help show visitors plan ahead, and information to connect anyone anywhere in the world with U.S. exhibitors, even if they can’t go to the show.

Kallman Worldwide is promoting all U.S. exhibitors with its “Ask America” on-site advocacy campaign. The message will be placed prominently around the U.S. International Pavilion, integrated into hospitality and VIP events during the show, and promoted in social media (follow on Twitter @kallmanEWC).

“The United States is the world's biggest defense and security industry supplier, but that’s no guarantee that buyers will look to work with U.S. companies over others,” said Kallman. “As the organizer of the U.S. presence at Defense & Security since 2013, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace. We want every visitor to ‘Ask America’ at Defense & Security 2017.”

 

ABOUT KALLMAN WORLDWIDE, INC.

Export with purpose. Exhibit with confidence. Kallman Worldwide is an export marketing advocate focused on helping the United States of America and its leading businesses capitalize on international trade shows and events to grow their share of global markets. Our flagship USA Partnership Pavilion programs cover all the details of creating and presenting a professional business environment to buyers, enabling exhibitors, clients and partners to make the most of their event opportunities, cultivate meaningful business relationships and account for a more measurable return on their export marketing investment.

Since 1963, Kallman has helped more than 10,000 companies, associations and government agencies stand out at nearly 1,000 industry and professional events in 46 countries. The company is a strategic partner of the U.S. Department of Commerce, and a proud recipient of the President’s “E” Award. Kallman is headquartered in Waldwick, N.J., and staffs a Latin America office in Santiago, Chile. For more information visit www.kallman.com

 

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Chris Meyer

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