PARIS IS WHERE THE FUTURE TAKES FLIGHT.
In 2019, the Paris Air Show coincided with the 50th anniversary of the Apollo 11 Moon landing, creating a unique opportunity for U.S. exhibitors to invoke the spirit of Apollo to promote their brands and businesses.
As the organizer of the USA Partnership Pavilion at Le Bourget for three decades, Kallman Worldwide presented “Apollo 50: America’s Invitation to Partnership” at the Paris Air Show 2019.
This week-long program of high-profile activities and events — part of NASA’s campaign honoring Apollo’s golden anniversary —was produced to engage, educate and excite the global aerospace community to invest more time and money in innovation, and help position U.S. industry as every investor’s top-of-mind partner.
The theme of the Apollo 50 Paris program was, “We’re all on a mission.”
The message recalled the famously massive Apollo workforce — more than 400,000 from some 20,000 companies and universities — to connect all American stakeholders and the interests they represented at Le Bourget.
To emphasize the point — and win the attention of the 140,000-plus trade visitors and 3,500 registered media covering the show — Kallman enlisted a distinguished “Mission Crew” of three Apollo astronauts — Col. Walt Cunningham, USMC-Ret. (Apollo 7), Col. Al Worden, USAF-Ret. (Apollo 15) and BGen. Charlie Duke, USAF-Ret. (Apollo 16) — to serve as campaign “ambassadors” to the global aerospace industry.
Among the world’s most accomplished engineers, aviators and explorers, the Paris Air Show Apollo 50 Mission Crew brought unique celebrity and gravity to the effort.
“The spirit of innovation and discovery that culminated in six successful lunar landings lives on in U.S. companies large and small, working in collaboration with global partners to surmount new challenges on Earth and in space.”
“As part of the USA Partnership Pavilion program, our mission at Le Bourget was to promote the aerospace industry’s influence, impact and ingenuity, and to facilitate introductions, spark conversations and strengthen relations to foster stronger international cooperation.”
MISSION PARTNERS
In addition to astronauts Cunningham, Duke and Worden, these 17 industry “Mission Partners” were on board to connect past achievements to their current pursuit of new ideas and advancements
